| Preface |
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vii | |
| Part One An introduction to the strategic process |
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1 | (42) |
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3 | (4) |
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Strategy and strategic objectives for travel and tourism organizations |
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7 | (20) |
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Introduction to strategy for travel and tourism |
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27 | (16) |
| Part Two Internal analysis |
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43 | (108) |
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45 | (2) |
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The travel and tourism organization -- competences, resources and competitive advantage |
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47 | (23) |
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The travel and tourism organization -- the human context |
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70 | (20) |
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The travel and tourism organization -- financial analysis and performance indicators |
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90 | (29) |
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The travel and tourism organization -- products and markets |
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119 | (32) |
| Part Three External analysis |
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151 | (52) |
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153 | (2) |
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The external environment for travel and tourism organizations -- the macro context |
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155 | (15) |
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The external environment for travel and tourism organizations -- the micro context |
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170 | (26) |
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196 | (7) |
| Part Four Strategic choices |
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203 | (80) |
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205 | (4) |
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Competitive strategy and strategic direction for travel and tourism organizations |
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209 | (32) |
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Strategic methods of development for travel and tourism |
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241 | (26) |
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Strategic evaluation and selection |
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267 | (16) |
| Part Five Strategic implementation |
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283 | (48) |
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285 | (2) |
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Strategic implementation for travel and tourism organizations |
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287 | (15) |
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International and global strategies for travel and tourism organizations |
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302 | (18) |
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Strategic management -- present and future trends |
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320 | (11) |
| Part Six Case analysis in strategic management |
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331 | (60) |
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333 | (58) |
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Strategic alliances in the airline industry |
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337 | (10) |
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Holidaybreak plc: adapting for success |
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347 | (11) |
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Leicester Promotions: destination management for maximizing tourist potential |
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358 | (4) |
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MyTravel plc (formerly Airtours): competing in the travel industry big league |
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362 | (13) |
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Competitive strategy at Ryanair |
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375 | (3) |
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The UK outbound tour operations industry |
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378 | (13) |
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| Glossary |
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391 | (10) |
| Index |
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401 | |