Teach Yourself Research: For Business Marketing and Education: Paul Oliver: 9780844200156: Book: Business & Economics: eCampus.com

Author and teacher Paul Oliver follows the evolution of the research process from initial design of an investigation, through data collection and analysis, to writing the results. Oliver shows that it is possible to carry out straightforward research of almost any kind and achieve satisfactory results.

Foreword

INTRODUCTION TO RESEARCH

(28)

1 The nature of research

(16)

Everyone does research

(3)

Research as systematic enquiry

(2)

Scientific basis of research

(5)

Developing a hypothesis

(1)

Primary and secondary data

(3)

Quantitative and qualitative methods

(2)

2 The uses of research

(10)

Clear description

(2)

Understanding why events happen

(1)

Explaining organisational trends

(2)

Predicting future developments

(2)

Developing new policy strategies

(3)

PLANNING AN INVESTIGATION

(42)

3 Project design

(15)

Defining a research problem

(3)

The importance of a design

(2)

The nature of the data

(2)

Choosing a sample

(1)

Collection of data

(2)

Data analysis

(3)

Generalisation

(2)

4 Basic research concepts

(15)

Sampling strategies

(4)

Multiple method approaches

(1)

Triangulation

(2)

Reliability

(2)

Validity

(2)

Variables

(2)

Correlation

(2)

5 Ethical issues

(10)

Values and research

(1)

Rights of individuals and organisations

(2)

Informed consent

(1)

Anonymity

(1)

Data protection

(1)

Publication of findings

(4)

METHODS FOR COLLECTING DATA

(52)

6 Documentary research

(12)

Using existing data

(2)

Personal documents

(2)

Statistical data

(1)

Official records

(2)

Historical documents

(2)

Newspapers and journals

(1)

Company and organisational records

(1)

Summary

(1)

7 Survey research

(11)

Purpose of a survey

(1)

Principles of questionnaire design

(2)

Writing questions

(3)

The pilot study

(1)

Sampling methods

(1)

Response rates

(1)

Summary

(2)

8 Case-study research

(15)

Characteristics of the case study

(2)

Identifying a subject

(2)

Types of method used

100

(2)

Using documentary records

102

(4)

Maintaining objectivity

106

(2)

Action-research approaches

108

(2)

Summary

110

(1)

9 Interview research

111

(12)

Types of interview

111

(1)

Planning the interview

112

(3)

The interview process

115

(2)

Recording data

117

(1)

The interview schedule

118

(1)

Structured interviews

118

(1)

Unstructured interviews

119

(1)

The elite interview

120

(1)

Summary

121

(2)

ANALYSING YOUR DATA

123

(28)

10 Qualitative data

125

(11)

Sorting the data

125

(3)

Post-coding the data

128

(2)

Developing categories

130

(2)

Grounded theory

132

(1)

Using computer packages

133

(3)

11 Quantitative data

136

(15)

Pre-coded data

136

(2)

The basis of statistical analysis

138

(3)

Descriptive statistics

141

(5)

Correlational analysis

146

(4)

Using computer packages

150

(1)

PRESENTING YOUR RESULTS

151

(33)

12 Oral presentations

153

(7)

An executive summary

153

(1)

Preparing visual aids

154

(1)

Brevity and clarity

155

(2)

Explaining research implications

157

(1)

Suggestions for policy

158

(2)

13 Written research reports

160

(15)

The purpose of reports

160

(3)

Structure of a research report

163

(4)

Keeping to the essentials

167

(1)

Writing style

168

(2)

Circulation

170

(1)

Permission to publish

171

(1)

Issues of confidentiality

171

(4)

14 Further research

175

(9)

Limitations of a research investigation

175

(2)

Applying the results

177

(1)

Developing organisational policy

178

(2)

Research feedback cycles

180

(1)

A research-based culture

181

(1)

Developing new investigations

182

(2)

Glossary

184

(7)


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