Explores 17 ingenious approaches to overcoming creative stumbling blocks, enabling readers to increase their creative potential and produce original, intelligent, on-target designs.
Professional designers, whether working in graphic design, advertising, illustration, typography, or photography, always hit dry spots in their creative lives. These two books are meant to jolt them out of their comfort zones. Anderson is an award-winning design director of a creative design and marketing studio in New Jersey. Robin Landa is a designer, copywriter, and creative consultant to major corporations. In the first volume, they join with coauthor Rose Gonnella to explore creative, sometimes shocking ways of overcoming design stumbling blocks,using 17 ingenious approaches. The second volume provides pure stimulation rather than practical design solutions. Its scrapbook approach serves as a springboard. Both books are recommended for academic and professional collections and larger public libraries. Copyright 2000 Cahners Business Information.
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