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Related Topics: Art >> Graphic Arts
Type Rules!,9781581800470
Other versions by this Author

Type Rules!


Author(s): Strizver, Ilene; Strizer, Ilene
ISBN10:  1581800479
ISBN13:  9781581800470
Format:  Hardcover
Pub. Date:  3/1/2001
Publisher(s): F & W Pubns

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Table of Contents
A Brief History of Type
12(12)
Sounds to Symbols
Gutenberg and Movable Type
Phototype
Herb Lubalin
Into the Digital Age
From Metal to MAC: Understanding Font Technology
24(8)
What Is a Font?
Font Formats
Type I (or PostScript) Fonts
Bit-mapped or Screen Fonts
Printer or Outline Fonts
Adobe Type Manager (ATM)
True Type
Multiple Master
Hinting
Suitcase
What Makes a Typeface Look the Way it Does?
32(10)
Parts of a Character
Type Categories
Serif, Sans Serif, Scripts, Decorative and Display
Selecting the Right Type for the Job
42(16)
Design Goals
Legibility and Readability
Text vs. Display
Script, Calligraphic and Handwriting Fonts
Type Families
Dos and Don'ts
Mixing It Up
Basic Techniques for Emphasis
58(10)
Italics
Boldface
Underscores
Point Size
Cap vs. Lowercase
Wide vs. Narrow
Changing Typestyle
Changing Color or Shade
Advanced Techniques for Emphasis
68(18)
Initial Caps
Small Caps
Oldstyle Figures
Indents
Ligatures
Swashes and Alternate Characters
Basic Fine-Tuning and Tweaking
86(14)
Type Size
Line Length
Line Spacing (Leading)
Alignment
A Few Words About Rags
Widows and Orphans
Advanced Fine-Tuning and Tweaking
100(16)
Hyphenation
Hung Punctuation
Visual Alignment
Kerning
Tracking (or Letter Spacing)
Word Spacing
Typographic Typos and How to Avoid Them
116(10)
Hyphen/En-dash/ Em-dash
Quotation Marks
Apostrophes
Spaces
Parentheses, Brackets and Braces, Angled Brackets
Signs, Symbols and Dingbats
126(10)
Register, Trademark and Copyright Symbols
Fractions
Bullets
Ellipses
Accents
ITC Zapf Dingbats
Customizing a Font: Dos and Don'ts
136(10)
Is It Legal?
Adjustments for Existing Fonts
Designing Your Own Typeface
146
Handwriting Fonts: A Good Place to Begin
Three Approaches to Designing a Typeface
Professional Guidelines

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