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Related Topics: Art
Self Promotion Online: Marketing Your Creative Services Using Web Sites, E-Mail and Digital Portfolios,9781581800692
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Self Promotion Online: Marketing Your Creative Services Using Web Sites, E-Mail and Digital Portfolios


Edition: 1st
Author(s): Benun, Ilise
ISBN10:  158180069X
ISBN13:  9781581800692
Format:  Paperback
Pub. Date:  1/1/2001
Publisher(s): F & W Pubns


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New Copy:  Out of Print
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SummaryTable of Contents
Well-illustrated case studies of creative people who have combined online, offline and e-mail promotions to boost their businesses.
introduction 8(4)
section one web site as a marketing tool
creating an effective web site
12(6)
web site as a simple online portfolio
18(12)
Use a Familiar Metaphor to Make Navigation Intuitive and Familiar
Use Your Web Site to Highlight Your Expertise in a Specific Industry
Convey Personality and Incorporate ``Humanness''
web site as a showcase of projects and process
30(18)
Give a Quick Overview of Both the Work and the Corporate Culture
Use Case Studies to Show Results
Use Your Web Site to Educate by Showing the Design Process
Use Your Web Site to Show What You Know
section two more online marketing tools
utilizing digital portfolio sites
48(8)
Use Your Web Site as a Portal to a Portfolio Site
Use a Portfolio Site as a Portal to Your Own Web Site
Use a Portfolio Site as Your Interim Web Presence
how to do spam-free e-mail marketing
56(12)
extend your online reach with strategic linking
68(18)
section three beyond marketing
online market research
86(14)
Find Out About Your Prospects Online
Find Lists of Your Prospects Online
Find Prospects in Interactive Forums
Find Projects and Clients Through Online Auction Sites
Find Out About Your Visitors Through Online Contact Forms
Find Out About Your Visitors Through Log Files
working on the web
100(10)
section four the complete online marketing plan
fitting online marketing into your life
110(12)
Start Promoting Your Web Presence Even Before Your Web Site Is Done
Announce Your Web Site With Direct Mail
Reinforce Your Presence With a Core Group of Prospects
Your Online Marketing ``To Do'' Lists
The Online ``To Do'' List for the Web Site-less
The Simple Online ``To Do'' List
The Ambitious Online ``To Do'' List
conclusion 122(2)
resources 124(2)
copyright notices 126(1)
index 127

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