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Cover Art for Building Your Own Business: How to Be Your Own Boss by Creating Your Own Business and Going Freelance
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Building Your Own Business: How to Be Your Own Boss by Creating Your Own Business and Going Freelance


Author(s): Hawkins, John
ISBN10:  1861266472
ISBN13:  9781861266477
Format:  Paperback
Pub. Date:  11/1/2003
Publisher(s): TRAFALGAR SQUARE

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SummaryTable of Contents
Have you ever thought of running your own business? This comprehensive book, written on the basis of personal experience, is aimed at all those who want to become their own boss. Here, John Hawkins explores the joys, pitfall, and practicalities of setting and launching a new business, or of going freelance. Aimed at anybody who is starting, or is considering staring, their own business, it provides a solid understanding of how to go about setting up a business. It demonstrates the importance of knowing your limitations and when to seek professional help, shows how to analyze your own business ideas, resources, risks, and plans, and illustrates how to develop a business plan, launch an enterprise, and become operational.
Introducing the Subject
7(12)
Coming To Terms With the Idea
12(12)
Understanding Your Venture
24(6)
Accepting Total Commitment
30(12)
Creating a Successful Business
42(10)
Analysing Most Businesses
52(8)
Convincing You, the Ultimate Resource
60(7)
Resourcing the Business
67(16)
Marketing the Business
83(16)
Pricing and Sales Forecasting
99(12)
Finding Customers -- Getting Sales
111(18)
Customer Psychology
129(15)
Getting Paid
144(8)
Understanding Business Finances
152(11)
Creating Business Management Information
163(24)
Embracing Technology
187(22)
Exploring the Legal Framework
209(13)
Engaging Professional Support
222(17)
Supporting the Business
239(8)
Launching the Business
247(11)
Looking to the Future
258(15)
Buying Franchises
273(8)
Useful Contacts 281(3)
Index 284

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