You Are the Corporate Executive

Examines eight crucial business decisions of the twentieth century

Aaseng examines the successes and failures of large, well-known businesses in America. Parker Pens, Coca-Cola, Harley-Davidson, and others are included in this look at the corporate executive as the responsible party for making or breaking a company. After being given details of the beginnings of each company, readers then must choose from three-to-four options for keeping it afloat during an extremely trying time. Once chosen, the result and analysis are revealed as to which option the company actually did take and the outcome. Black-and-white photos of mediocre quality are scattered throughout. An excellent book for the study of marketing, economics, and any area of the business world, or just as a fascinating read. Copyright 1998 School Library Journal Reviews