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Related Topics: Business & Economics >> Business Writing
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Write for Results


Author(s): Lauchman, Richard
ISBN10:  189000300X
ISBN13:  9781890003005
Format:  Paperback
Pub. Date:  8/1/1998
Publisher(s): Amacom Books

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SummaryTable of ContentsEditorial Reviews
"Write for Results" shows you to write effective and professional business documents. In addition, the CD-ROM contains 325 letters from The AMA Handbook of Business Letters. You can adapt these ready-to-go letters -- or use them as they are. There's also a reference section on grammar, spelling, punctuation, document design, and word usage.
Introduction 1(4)
Part One: The Practical Writer 5(22)
The Problem With "Style"
7(20)
Toward a Definition of Style
9(4)
Practical Thinking
13(14)
1. A good writer works hard so that the reader won't have to.
13(1)
2. The reader reads the words, not the mind.
14(1)
3. The reader boils things down.
15(1)
4. If you give the reader a chance to misunderstand you, he will take it.
15(1)
5. The Principal goal of good writing is to convey.
16(1)
6. The meanings of words lie in the mind, not in the dictionary.
17(1)
7. Good writing minimizes the chance of misunderstanding.
18(1)
8. The complexity of the subject should be the only complexity in the writing.
19(1)
9. In business, readers are ferociously impatient.
20(2)
10. Good writing sounds like good speech.
22(2)
11. Style must vary.
24(3)
Part Two: Techniques for Conciseness and Emphasis 27(76)
On Being Concise
29(25)
What Concise Means
29(1)
What Conciseness Requires
30(24)
1. Write with verbs, not with nouns.
31(1)
2. State what the subject does, not what it is.
32(2)
3. Challenge adverbs.
34(1)
4. Don't worry about "passive" or "active"; just put the right word first and tell the truth.
35(3)
5. Find the word that captures the sense.
38(4)
6. Avoid redundancy.
42(10)
7. Avoid unnecessary repetition.
52(2)
On Being Emphatic
54(28)
8. Put words in subject-verb-object order.
57(3)
9. Place modifiers precisely.
60(10)
10. Hyphenate to create the appropriate emphasis.
70(5)
11. Keep equal ideas "parallel."
75(5)
12. Do not allow dogmatic folderol to interfere with plain style
80(2)
On Choosing Words
82(21)
How to find the Right Words
85(6)
Some Common Problems With Ordinary Words
91(12)
Part Three: Practical Punctuation 103(56)
Preliminary Remarks
105(1)
Precepts
106(6)
1. Punctuation cannot rescue sense from nonsense
106(1)
2. Punctuation retards the reading
107(1)
3. The reader reads what the writer writes
108(1)
4. Punctuation is never "optional."
109(2)
5. Confusion often results when a mark plays different roles in a series
111(1)
6. When you proofread someone else's writing, be conservative
111(1)
Definitions
112(3)
The Marks
115(35)
Apostrophe (')
115(4)
Brackets []
119(1)
Colon (:)
120(3)
Comma (,)
123(7)
Dash (-)
130(2)
Ellipsis points (...)
132(1)
Hyphen (-)
133(4)
Parentheses ()
137(2)
Period (.)
139(1)
Question Mark (?)
140(1)
Quotation Marks (" ")
141(5)
Semicolon (;)
146(2)
Slash (/)
148(2)
Relationship Between Clauses
150(8)
S V and V One subject and two verbs
150(1)
S and S V Two subject and one verb
150(1)
ICIC Two independent clauses without any conjunction
151(2)
IC, and IC Two independent clauses connected by a short conjunction
153(1)
IC; however, IC Two independent clauses connected by a longer conjunction
154(1)
DC, IC A dependent clause followed by an independent clause
155(1)
IC DC An independent clause followed by a dependent clause
156(1)
IC, IC, and IC A list of three or more independent clauses
156(1)
IC [however, furthermore, therefore, etc.] IC
157(1)
Punctuation at a Glance
158(1)
Part Four: Electronic Writing 159(22)
Electronic Mail
161(20)
Electronic Mail at Home
162(1)
Electronic Mail in the Workplace
163(2)
Writing Effectively in Electronic Mail
165(12)
1. Take extra care with the Subject line
165(1)
2. Come to the point
166(3)
3. Isolate a sentence to emphasize it
169(2)
4. Keep paragraphs short
171(1)
5. Check your spelling and punctuation
171(3)
6. Send it only to the right people
174(1)
7. Be courteous
175(2)
8. Keep it brief
177(1)
Some Warnings About Electronic Mail
177(4)
Part Five: CD-ROM Functionality 181(10)
Keyword search
184(1)
Select Specific Criteria
184(2)
My Favorite Letters
186(5)
Index 191
Given the writing woes in this country, it was only a matter of time before the business sector took things into its own hands and it has done a pretty good job. This disc comes bundled with a book of the same title by Richard Lauchman (Amacom New Media: American Management Assn., 1998), which supplements rather than duplicates the disc. The CD-ROM is packed with challenging, interactive exercises and quizzes, as well as practical advice on all aspects of writing. Basic spelling, grammar, and punctuation rules are reviewed as are ways to plan and structure a document. There are lists galore that we will keep nearby: common transition words, words and phrases to avoid, look-alike words, commonly misspelled words, power words, and also 324 ready-to-use business letters from the American Management Assnociation Handbook of Business Letters (Amacom: American Management Assn., 1992). Bottom Line: This excellent guide to writing is not just for the business world, although the business focus and attitude are frequently evident (e.g., the chapter on the use of E-mail). Highly recommended for all libraries collecting materials on writing as well as for home and business training collections. Copyright 1998 Library Journal Reviews

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