Creative Innovation: Out of the Box

Innovation is the transformation of an idea into an action that positively affects the bottom line. The results might be a new product or a more efficient procedure. Many organizations realize they must create and innovate or they will not survive. On the other hand, many managers fear creative employees because they are the potential destroyers of nicely ordered systems -- but they are also the builders of future successes. This compilation shares fresh perspectives on how creativity in business requires originality, innovation, and inventiveness. The executives, CEOs, and consultants in this volume support the belief that innovative companies must continually change their products and services to keep up with emerging and evolving markets. Most people believe you cannot take a systematic approach to creativity, but the contributors in this collection of articles claim that the process of innovation involves more than "getting a good idea." Innovation is a byproduct of discipline, constraints, and often demands analytical thinking. The contributors show how customers, clients, and partners love to be on the receiving end of creative solutions, services, and relationships, and how companies can obtain and maintain an abundance of creative thinkers and nurture their growth. Creative Innovation features the world's best thinking on creativity and innovation. These thinkers share their insights not only on what causes creativity to flower or fade, but on how leaders can work with their creative employees and form creativity teams.