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Are you a baby boomer business professional struggling to make sense of social media? Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social media. You'll see that it's fun to use social media to build your business when you have the right guide showing you the way.
This book will show you: Which six social media websites you should be using; What to say and how to say it to build a vibrant community that listens to you; How to identify your ideal prospects and find them on social media sites; How to create and deliver content effectively; How to develop a social media marketing strategy, including a personalized Marketing Action Plan; How to have fun on the journey while gaining mastery over the medium.
Like a travel guide, the book gives you a good overview of each social media destination, important insider tips to make your stay more enjoyable, and suggested itineraries to make travel easier as you become acclimated to the new environment. Finally, the book includes step-by-step instructions on how to set up accounts with each social media destination when you're ready to begin your journey.
Kalynn Amadio author, speaker, engineer, and entrepreneur helps business owners maximize online marketing efforts. She is the host of ACT LOCAL Marketing for Small Business podcast and Principal of Ikalynn, LLC, a digital marketing consulting, training, and coaching firm. Kalynn presents regularly on various aspects of online marketing, particularly in the New York City tri-state area. She lives in White Plains, NY.
Table of Contents
Preface: How This Book Is Organized Introduction: Plan Your Trip
Part One: Discover Social Media 1. Highlights: Why Use Social Media? 2. Best Of: How Smart Businesses Are Succeeding 3. Before You Leave: Navigating the Digital Highway 4. Itineraries: The Most Important Social Media Destinations
Part Two: Your Survival Guide 5. Understanding the Language of Social Media 6. Learning Social Media Etiquette 7. Delivering Content and Managing Time 8. Managing Your Sharing Frequency and Measuring Success 9. How To Use This Book 10. Conclusion
Appendix A: Account Setup Appendix B: Additional Resources References Index About the Author