9781592405800

Borrowing Brilliance : The Six Steps to Business Innovation by Building on the Ideas of Others

by
  • ISBN13:

    9781592405800

  • ISBN10:

    1592405800

  • Format: Paperback
  • Copyright: 2010-10-05
  • Publisher: Gotham
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process. Murray explains the origins and evolution of a business idea by showing readers how new ideas are merely the combinations of existing ideas.

Author Biography

David Kord Murray began his career as an aerospace engineer working on the conceptual development team for the International Space Station. He was the head of innovation for the software company Intuit and held similar positions at other Fortune 500 companies. He lives in Tahoe City, California.

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