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Brain Rules : 12 Principles for Surviving and Thriving at Work, Home, and School



Pub. Date:
Perseus Distribution Services
List Price: $15.00

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Questions About This Book?

What version or edition is this?
This is the Reprint edition with a publication date of 3/10/2009.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.


Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know-such as the brain's need for physical activity to work at its best.

Table of Contents

introductionp. 1
exercisep. 7
Exercise boosts brain power.
Our brains love motion
The incredible test-score booster
Will you age like Jim or like Frank?
How oxygen builds roads for the brain
survivalp. 29
The human brain evolved, too.
What's uniquely human about us
A brilliant survival strategy
Meet your brain
How we conquered the world
wiringp. 49
Every brain is wired differently.
Neurons slide, slither, and split
Experience makes the difference
Furious brain development not once, but twice
The Jennifer Aniston neuron
attentionp. 71
We don't pay attention to boring things.
Emotion matters
Why there is no such thing as multitasking
We pay great attention to threats, sex, and pattern matching
The brain needs a break!
short-term memoryp. 95
Repeat to remember.
Memories are volatile
How details become splattered across the insides of our brains
How the brain pieces them back together again
Where memories go
long-term memoryp. 121
Remember to repeat.
If you don't repeat this within 30 seconds, you'll forget it
Spaced repetition cycles are key to remembering
When floating in water could help your memory
sleepp. 149
Sleep well, think well.
The brain doesn't sleep to rest
Two armies at war in your head
How to improve your performance 34 percent in 26 minutes
Which bird are you?
Sleep on it!
stressp. 169
Stressed brains don't learn the same way.
Stress is good, stress is bad
A villain and a hero in the toxic-stress battle
Why the home matters to the workplace
Marriage intervention for happy couples
sensory integrationp. 197
Stimulate more of the senses.
Lessons from a nightclub
How and why all of our senses work together
Multisensory learning means better remembering
What's that smell?
visionp. 221
Vision trumps all other senses.
Playing tricks on wine tasters
You see what your brain wants to see, and it likes to make stuff up
Throw out your PowerPoint
genderp. 241
Male and female brains are different.
Sexing humans
The difference between little girl best friends and little boy best friends
Men favor gist when stressed; women favor details
A forgetting drug
explorationp. 261
We are powerful and natural explorers.
Babies are great scientists
Exploration is aggressive
Monkey see, monkey do
Curiosity is everything
acknowledgementsp. 283
indexp. 285
Table of Contents provided by Ingram. All Rights Reserved.

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