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|Introduction: RED and the Reinvention of International Aid||p. 1|
|Band Aid to Brand Aid: Celebrity Experts and Expert Celebrities||p. 25|
|The Rock Man's Burden: Fair Vanity and Virtual Salvation||p. 55|
|Saving Africa: AIDS and the Rebranding of Aid||p. 87|
|Hard Commerce: Corporate Social Responsibility for Distant Others||p. 121|
|Doing Good by Shopping Well: The Rise of ˘Causumer÷ Culture||p. 151|
|Conclusion: Celebrities, Consumers, and Everyone Else||p. 177|
|Works Cited||p. 209|
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