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Brand You for Marketing : Real People Real Choices

by Richmond, Kim

Edition:

7th

ISBN13:

9780130388537

ISBN10:

013038853X

Format:

Paperback

Pub. Date:

2/1/2011

Publisher(s):

Prentice Hall

Other versions by this Author

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Summary

Products aren't alone in benefiting from branding. People can benefit too. Branding strategies help professionals get noticed and position them for exciting new career opportunities. Prepared by Kim Richmond of Saint Joseph's University, the Brand You handbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success. Brand You boxes appear throughout this textbook to help students plot their own branding strategies.