9780130388537

Brand You for Marketing Real People Real Choices

by
  • ISBN13:

    9780130388537

  • ISBN10:

    013038853X

  • Edition: 7th
  • Format: Paperback
  • Copyright: 2/1/2011
  • Publisher: Pearson
  • Purchase Benefits
  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $56.80

Summary

Products aren't alone in benefiting from branding. People can benefit too. Branding strategies help professionals get noticed and position them for exciting new career opportunities. Prepared by Kim Richmond of Saint Joseph's University, the Brand You handbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success. Brand You boxes appear throughout this textbook to help students plot their own branding strategies.

Rewards Program

Write a Review