Your order must be $59 or more to qualify for free economy shipping.
Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
Get Rewarded for Ordering Your Textbooks!Enroll Now
Customer ReviewsRead Reviews
Write a Review
List Price: $56.00
Products aren't alone in benefiting from branding. People can benefit, too. Branding strategies help professionals get noticed and position them for exciting new career opportunities. Prepared by Kim Richmond of Saint Joseph's University, the Brand You handbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success. Brand You boxes appear throughout this textbook to help students plot their own branding strategies. This separate "Brand You" supplement can be packaged with new copies of this text. Contact your Pearson representative for the package ISBN.