CART

(0) items

Brand You for Marketing : Real People, Real Choices,9780136053934

Brand You for Marketing : Real People, Real Choices

by ;
Edition:
6th
ISBN13:

9780136053934

ISBN10:
0136053939
Format:
Paperback
Pub. Date:
12/2/2008
Publisher(s):
Pearson College Div
List Price: $56.00
More New and Used
from Private Sellers
Starting at $0.01
See Prices

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

Summary

Products aren't alone in benefiting from branding. People can benefit, too. Branding strategies help professionals get noticed and position them for exciting new career opportunities. Prepared by Kim Richmond of Saint Joseph's University, the Brand You handbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success. Brand You boxes appear throughout this textbook to help students plot their own branding strategies. This separate "Brand You" supplement can be packaged with new copies of this text. Contact your Pearson representative for the package ISBN.


Please wait while the item is added to your cart...