More New and Used
from Private Sellers
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 5th edition with a publication date of 2/16/2010.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
- The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.
The Broadcast Century and Beyond is a popular history of the most influential and innovative industry of the century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication. The latest edition includes coverage of all the technologies that have emerged over the past decade and discusses the profound impact they have had on the broadcasting industry in political, social, and economic spheres. "Broadcasting" as a whole has been completely revolutionized with the advent of YouTube, podcasting, iphones, etc, and the authors show how this closing of world-wide broadcasting channels affects the industry. * A single-source of broadcast history-covers past and present influences on broadcast communications, and showcases trends both old and emerging in the broadcast industry * Chronological approach, timelines, and contextualizing sidebars help orient readers and demonstrate key implications of broadcasting history and broadcasting of today * Updated to reflect new and emerging technologoies of the past decade, including podcasts, web, blogging, and more
Robert L. Hilliard, Professor Emeritus, was Chief of the Public Broadcasting Branch of the FCC and Chair of the Federal Interagency Media Committee. He is a former broadcast writer, director, performer and producer. His more than 30 books on media include Writing for Television, Radio, and New Media (in its 10th edition) and, with co-author Michael Keith, Dirty Discourse: Sex and Indecency in Broadcasting; The Quieted Voice: The Rise and Demise of Localism in Radio; and Waves of Rancor: Tuning in the Radical Right (one of 12 books on President Clinton's annual reading list in 1999). Hilliard's latest books are Hollywood Speaks Out: Pictures that Dared to Protest Real World Issues and a novel, Phillipa. Michael C. Keith, ranks among the most prolific authors on the subject of broadcast media, in particular radio. He is a member of the Communications Department at Boston College and is author of more than 20 books, including Norman Corwin's 'One World Flight', Talking Radio, Radio Cultures, The Next Better Place, and the classic Focal Press textbook The Radio Station, now in its 8th edition. He is the inaugural chair of the Broadcast Education Association's Radio Division, and a former broadcaster. Keith is the recipient of several honors, including the Distinguished Scholar Award given by the Broadcast Education Association, and the Stanton Fellow Award given by the International Radio Television Society.
Table of Contents
|In the Beginning ...Genesis to 1920||p. 1|
|The Roaring '20s Promise, Chaos, and Controls||p. 21|
|The Terrible '30s Profit Amid Depression||p. 61|
|The Furious '40s War and Recovery-Full of Sound and Fury, Signifying ... Transition to TV||p. 91|
|The Fearful '50s Broadcasting and Blacklisting-A Decade of Shame||p. 123|
|The Soaring '60s Awakening, Rebellion, and the Moon||p. 163|
|The Shifting '70s Q and A and Jiggle||p. 201|
|The Techno-Edged '80s Teflon, Tinsel, and Me||p. 233|
|The Cyber '90s Toward a New Century||p. 261|
|The New Century: The 2000s Webs and Digits||p. 311|
|Further Reading||p. 353|
|Table of Contents provided by Ingram. All Rights Reserved.|