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Questions About This Book?
What version or edition is this?
This is the 6th edition with a publication date of 3/14/2007.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising .
Table of Contents
|Previous edition TOC|
|History of Broadcast Media|
|History of Cable, Home Video and the Internet|
|Audio and Video Technology|
|How It Is|
|The Internet and New Media|
|How It's Done|
|The Advertising Marketplace|
|How It's Controlled|
|Rules and Regulations|
|Self-Regulation and Ethics|
|What It Does|
|Ratings and Audience Feedback|
|The International Scene|
|Table of Contents provided by Publisher. All Rights Reserved.|