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This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.
Table of Contents
Part One: Foundations
1 History of Broadcast Media
2 History of Cable, Home Video, and theInternet 2
3 Audio and Video Technology
Part Two: How It Is
4 Radio Today
5 Broadcast and Cable/Satellite TV Today
6 The Internet, Web Audio, and Web Video
Part Three: How It’s Done
7 The Business of Broadcasting, Cable, and New Media