CART

(0) items

Brooks : Art of Editing The_10,9780205060351
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Brooks : Art of Editing The_10

by ;
Edition:
10th
ISBN13:

9780205060351

ISBN10:
0205060358
Format:
Paperback
Pub. Date:
1/31/2013
Publisher(s):
Pearson
List Price: $185.46

Rent Textbook

(Recommended)
 
Term
Due
Price
$74.18

Buy New Textbook

Currently Available, Usually Ships in 24-48 Hours
N9780205060351
$180.82

eTextbook

Downloadable Offline Access
  • Apple Devices
  • Android Devices
  • Kindle Fire
  • Windows Devices
  • Mac Devices

 
Duration
Price
$79.81

Used Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $122.00
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 10th edition with a publication date of 1/31/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Art of Editing : In the Age of Convergence
    Art of Editing : In the Age of Convergence
  • Art of Editing in the Age of Convergence Value Package (includes Workbook for The Art of Editing in the Age of Convergence)
    Art of Editing in the Age of Convergence Value Package (includes Workbook for The Art of Editing in the Age of Convergence)
  • Art of Editing in the Age of Convergence, The, Plus MySearchLab with eText -- Access Card Package
    Art of Editing in the Age of Convergence, The, Plus MySearchLab with eText -- Access Card Package
  • The Art of Editing
    The Art of Editing
  • The Art of Editing in the Age of Convergence
    The Art of Editing in the Age of Convergence
  • Workbook for The Art of Editing in the Age of Convergence
    Workbook for The Art of Editing in the Age of Convergence




Summary

 

The most comprehensive and up-to-date discussion of editing available

 

The Art of Editing continues to evolve to meet the needs of today's students.  The authors address the major changes taking place in the media industry and the changing patterns in news consumption.  Being a journalist today requires not only traditional writing and editing for print but also for the Web.  Aspiring newspaper journalists today must also become multimedia journalists.  With this in mind, the authors pay significant attention to the other areas in which students are increasingly finding jobs: online media, corporate magazines, broadcasting, public relations, and advertising.

 

This text is available in a variety of formats – print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.

 

Learning Goals

Upon completing this book, readers will be able to:

  • Understand all aspects of editing
  • Create readable and contemporary pieces
  • Understand the role ethics plays in editing

  

0205953662 / 9780205953660 The Art of Editing Plus MySearchLab with eText -- Access Card Package

Package consists of

0205060358 / 9780205060351 Art of Editing, The

0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card

Table of Contents

1. Brief Table of Contents

2. Full Table of Contents


Part 1 Editing in the Age of Convergence  

Chapter 1: Editing for Today’s Changing Media

Chapter 2: The Editor and the Audience

 

Part 2 The Fundamentals of Editing

Chapter 3: The Editing Process

Chapter 4: Macro Editing for the Big Picture

Chapter 5: Macro Editing for Legality, Ethics and Propriety

Chapter 6: Micro Editing for Grammar and Usage

Chapter 7: Micro Editing for Style, Spelling and Tightening

Chapter 8: Holistic Editing

 

Part 3 The Visual Side of Editing

Chapter 9: Writing Headlines, Titles, Captions and Blurbs

Chapter 10: Using Photos, Graphics and Type

 

Part 4 Editing for Different Media

Chapter 11: Editing Newspapers

Chapter 12: Editing Magazines and Newsletters

Chapter 13: Editing for the Web

Chapter 14: Editing for Broadcast Media

Chapter 15: Editing in Other Fields

 


 2. Full Table of Contents

 

Part 1 Editing in the Age of Convergence 

Chapter 1: Editing for Today’s Changing Media

The Editor’s Changing Role

Democratization of the Media

The Changing Media Environment

The Role of the Editor

 

Chapter 2: The Editor and the Audience

Newspapers Aren’t Dead

A Journalism Renaissance?

Connecting With Audiences

Evaluating the Media Mix

Understanding U.S. Audiences

 

Part 2 The Fundamentals of Editing

 

Chapter 3: The Editing Process

The Editor’s Role

The Value of the Copy Editor

What Makes A Good Copy Editor?

Understanding What Editors Do

Editing Copy For The Web

Editing Copy For Print

Editing the Story

The Three R’s of Copy Editing

Copy-Editing and Proofreading Symbols

Proofreading

 

Chapter 4: Macro Editing for the Big Picture

Making Sure Stories Are Worth Running

Making Sure Stories Have Good Leads

Making Sure Stories Are Organized and Flow Well

Making Sure Stories Don’t Leave Unanswered Questions

Making Sure Stories Are Accurate

Making Sure Stories Are Objective

 

Chapter 5: Macro Editing for Legality, Ethics and Propriety

Freedom of the Press

Legal Problems

Ethical Issues

Propriety

 

Chapter 6: Micro Editing for Grammar and Usage

Grammar

Usage

 

Chapter 7: Micro Editing for Style, Spelling and Tightening

Style

Spelling

Tightening

 

Chapter 8: Holistic Editing

Accident and Disaster Stories

Advance Pieces

Analysis Pieces

Boating and Shipping Stories

Business Stories

Calendar Items

Celebrity News

Chronological Stories

Color Pieces

Columns

Court Stories

Crime Stories

Education Stories

Entertainment Stories

First-Person Stories

Focus Pieces

Follows

Food Features

History Pieces

How-To Articles or Service Journalism

Human-Interest Stories

Labor Disputes

Medical News

Meeting Stories

Obituaries

Personality Profiles

Political Stories

Press-Release Stories

Question-and-Answer Interviews

Religion Stories

Reviews

Science and Health Stories

Seasonal Features

Speech Stories

Sports Stories

Travel Pieces

War Stories

Weather Stories

 

Part 3 The Visual Side of Editing

 

Chapter 9: Writing Headlines, Titles, Captions and Blurbs

Getting People to Read

Some Thoughts on Headlines

The Headline-Writing Process

How to Write the Headline

Title Heads in Magazines

Headlines and Titles for the WEB

Blurbs and Captions

 

Chapter 10: Using Photos, Graphics and Type

Editing for Graphic Appeal

Using Photos

Using Information Graphics

Using Type

 

Part 4 Editing for Different Media

 

Chapter 11: Editing Newspapers

Editing the Wires

Designing the Newspaper

 

Chapter 12: Editing Magazines and Newsletters

What Is A Magazine?

Magazine Design

Graphic Styling Alternatives

What is a Newsletter?

How to Make Money With A Newsletter

Newsletter Design

 

Chapter 13: Editing for the Web

Layers and Links

Online Journalism and Credibility

Other Sources of Information

The Online Editor

The Web’s Importance

Designing for the Web

Online Media and the Future

 

Chapter 14: Editing for Broadcast Media

Sources of Copy

Preparation of Copy

Broadcast Style

Taste

Soundbites

Television News

Copy Formats

 

Chapter 15: Editing in Other Fields

Job Opportunities in Public Relations and Advertising

Public Relations

Print Advertising

Broadcast Advertising

Jobs in Book Publishing

 



Please wait while the item is added to your cart...