Budget Constraints and Optimization in Sponsored Search Auctions

by Yang; Wang

• ISBN13: 9780124114579
• ISBN10: 0124114571
• Format: Hardcover
• Copyright: 2013-11-26
• Publisher: Elsevier Science

Summary

The Series in Intelligent Systems publishes titles that cover state of the art knowledge and the latest advances in research and development in intelligent systems. Its scope includes theoretical studies, design methods, and real-world implementations and applications. The Series publishes titles in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. Titles focus on professional and academic reference works and handbooks. The readership for the series is broad, reflecting the wide range of intelligent systems interest and application, but focuses on engineering (in particular automation, control, mechatronics, robotics, transportation, automotive, aerospace), electronics and electronic design, and computer science. This book presents the latest issues and development in service science. (Service Science is the interdisciplinary approach to the study, design, and implementation of services systems - complex systems in which specific arrangements of people and technologies take actions that provide value for others. More precisely, service science has been defined as the application of science, management, and engineering disciplines to tasks that one organization beneficially performs for and with another). Both theory and applications issues are covered in the book, which integrates a variety of disciplines - including areas in management, engineering, and information systems. These substantive topics are all related to service science from various perspectives. Extensive applications and cast studies of latest developments showcase current best practice and provide insights and guidelines to assist in building of successful service systems. Presents the latest service science research from both theoretical and applications perspectives Includes coverage of applications in a wide variety high growth sectors, along with real-world frameworks and design techniques Extensive applications and cast studies of latest developments showcase current best practice and provide insights and guidelines to assist in building of successful service systems.