9781843347354

Building Communities

by
  • ISBN13:

    9781843347354

  • ISBN10:

    1843347350

  • Format: Paperback
  • Copyright: 2013-10-31
  • Publisher: Elsevier Science
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Summary

Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final section considers the future and asks: 'What¿s next?¿

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