Building Social Business : The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

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  • Edition: Reprint
  • Format: Paperback
  • Copyright: 5/10/2011
  • Publisher: PERSEUS

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Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." The social business model has been adopted by corporations, entrepreneurs, and social activists across the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services to fulfill human needs. In Building Social Business, Yunus shows how social business can be put into practice and explains why it holds the potential to redeem the failed promise of free-market enterprise.

Table of Contents

Introduction: Social Business-From Dream to Realityp. vii
Why Social Business?p. 1
Growing Painsp. 33
Lessons in Adaptation and Change from the Story of Grameen Danone
Launching a Social Businessp. 57
To Cure One Childp. 95
A Case of Social Business in Healthcare
Legal and Financial Frameworks for Social Businessp. 111
Grameen Veolia Waterp. 133
A Social R&D Project for Addressing the World Water Crisis
Creating a Global Infrastructure for Social Businessp. 153
Glimpses of Tomorrowp. 173
More Social Businesses Are on the Way
The End of Povertyp. 195
The Time Is Here
Indexp. 207
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