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Today, it seems everyone-from multinational corporations to your kidrs"s second-grade teacher-has a blog. They all have one, in part, because they have information they want to share with others-from customers and clients to neighbors and parents. But to actually build a good blog-to create a blog people want to read-takes thought, planning, and some effort. From picking the right TypePad plan and working with domains to managing posts and building a community, creating a successful blog involves making critical decisions at each step. In this book by blogger extraordinaire Scott McNulty, yours"ll learn how to: Set up your account and work with blog-specific settings. Customize your blog to fit your personal or business needs. Manage your site with TypePadrs"s Dashboard. Monitor and make sense of traffic. Work with pages and-of course-publish your posts. Deal with comments, manage trackbacks, and handle comment spam. Find a stock theme-or customize one yourself. Work with images and photos.
Scott McNulty is a simple geek living in Philadelphia. Scott has been blogging for a decade both professionally and personally. He's been a happy TypePad user for seven years. More of Scott's words can be found on his personal blog, blog.blankbaby.com, or at Macuser.com, where Scott is a senior contributor.
Table of Contents
|Why TypePad?||p. 1|
|What TypePad Offers you||p. 2|
|Comparing the TypePad Plans||p. 6|
|Getting Started with TypePad||p. 13|
|Setting up your TypePad Account||p. 14|
|Setting up your first Blog||p. 19|
|Touring the TypePad Dashboard||p. 21|
|Navigating your Account||p. 25|
|Personalizing all your TypePad Blogs||p. 37|
|Working with Domains||p. 37|
|About me is all About you||p. 45|
|Managing Blogs from the Dashboard||p. 51|
|Working with the Dashboard||p. 52|
|Working with Blog-Specific Settings||p. 69|
|Getting to your Blog Settings||p. 69|
|Basics Settings||p. 71|
|SEO Settings||p. 73|
|Sharing Settings||p. 77|
|Feeds Settings||p. 79|
|Add-Ons Settings||p. 83|
|Posts Settings||p. 86|
|Categories Settings||p. 93|
|Comments Settings||p. 95|
|Authors Settings||p. 102|
|Post by Email Settings||p. 105|
|Import/Export Settings||p. 107|
|Viewing your Blog's Statistics||p. 111|
|Getting to the Blog's Dashboard||p. 111|
|Working with the Overview Page||p. 113|
|Posts and Pages||p. 123|
|Composing a Post||p. 124|
|Putting Images in your Posts and Pages||p. 140|
|Creating a Page||p. 144|
|Managing Posts and Pages||p. 145|
|Managing Feedback||p. 151|
|Working with Comments||p. 151|
|Monitoring Trackbacks||p. 158|
|Blocking Unwelcome Comments||p. 160|
|Designing your Blog with Themes||p. 163|
|Working in the Design Page||p. 164|
|Viewing Theme Options||p. 170|
|Displaying Content with a Default TypePad Theme||p. 173|
|Creating your Own Theme with Theme Builder||p. 181|
|Working with Advanced Templates||p. 190|
|Managing Themes||p. 198|
|Checking out TypePad's Libraries||p. 201|
|Working with Photo Albums||p. 202|
|Configuring a Photo Album||p. 205|
|Managing Photo Albums||p. 215|
|Using TypeLists||p. 217|
|Working with File Manager||p. 225|
|TypePad Resources||p. 229|
|TypePad Blogs||p. 230|
|TypePad Help||p. 230|
|TypePad One||p. 233|
|Blogging Terms 101||p. 235|
|Alternative Ways to Post||p. 239|
|Using Blog it||p. 239|
|Posting via Email||p. 243|
|Posting via TypePad's Mobile Web Site||p. 244|
|Using the TypePad iPhone Application||p. 247|
|Posting from Third-Party Blogging Applications||p. 248|
|Table of Contents provided by Ingram. All Rights Reserved.|