Building a Typepad Blog People Want to Read

Today, it seems everyone-from multinational corporations to your kidrs"s second-grade teacher-has a blog. They all have one, in part, because they have information they want to share with others-from customers and clients to neighbors and parents. But to actually build a good blog-to create a blog people want to read-takes thought, planning, and some effort. From picking the right TypePad plan and working with domains to managing posts and building a community, creating a successful blog involves making critical decisions at each step. In this book by blogger extraordinaire Scott McNulty, yours"ll learn how to: Set up your account and work with blog-specific settings. Customize your blog to fit your personal or business needs. Manage your site with TypePadrs"s Dashboard. Monitor and make sense of traffic. Work with pages and-of course-publish your posts. Deal with comments, manage trackbacks, and handle comment spam. Find a stock theme-or customize one yourself. Work with images and photos.

Scott McNulty is a simple geek living in Philadelphia. Scott has been blogging for a decade both professionally and personally. He's been a happy TypePad user for seven years. More of Scott's words can be found on his personal blog, blog.blankbaby.com, or at Macuser.com, where Scott is a senior contributor.