9780132139656

Business in Action

by ;
  • ISBN13:

    9780132139656

  • ISBN10:

    0132139650

  • Edition: 5th
  • Format: Paperback
  • Copyright: 1/19/2010
  • Publisher: Prentice Hall
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Supplemental Materials

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  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Business in Action, 5eis an introduction to business that provides readers with a wealth of the most current information available, allowing them to experience firsthand a variety of highly engaging information that no other book on the market can match. Numerous cases and examples simplify the material, encourage active reading, and provide a life-long useful reference source. Building a Successful Business Career; Setting the Stage: The Business of Business: Developing a Business Mind-Set; Understanding Basic Economics; The Global Marketplace; Business Ethics and Corporate Social Responsibility. Building the Framework: Business Ownership and Entrepreneurship: Forms of Ownership; Entrepreneurship and Small Business Ownership. Guiding the Enterprise: Leadership, Organization, and Operations: Management Roles, Functions, and Skills; Organization and Teamwork; Production Systems. Supporting the Workforce: Motivation and Human Resources: Employee Motivation; Employee Development and Support; Management-Workforce Relations. Satisfying the Customer: Marketing, Sales, and Customer Support: The Art and Science of Marketing; Product and Pricing Strategies; Distribution and Marketing Logistics; Customer Communication. Managing the Money: Accounting and Financial Resources: Financial Information and Accounting Concepts; Financial Management; Financial Markets and Investment Strategies; The Money Supply and Banking Systems. Appendices: Business Law; Risk Management; Information Technology; Personal Financial Planning. MARKET: A current, relevant resource for managers, corporate trainers, and those interesting in owning and operating small to medium businesses; this book is also a must-read for people just entering the corporate job market.

Table of Contents

Prologue: Building a Successful Business Career

Part 1. Setting the Stage: The Business of Business

Chapter 1: Developing a Business Mind-Set

Chapter 2: Understanding Basic Economics

Chapter 3: The Global Marketplace

Chapter 4: Business Ethics and Corporate Social Responsibility

Part 2. Building the Framework: Business Ownership and Entrepreneurship

Chapter 5: Forms of Ownership

Chapter 6: Entrepreneurship and Small Business Ownership

Part 3. Guiding the Enterprise: Leadership, Organization, and Operations

Chapter 7: Management Roles, Functions, and Skills

Chapter 8: Organization and Teamwork

Chapter 9: Production Systems

Part 4. Supporting the Workforce: Motivation and Human Resources

Chapter 10: Employee Motivation

Chapter 11: Employee Development and Support

Chapter 12: Management-Workforce Relations

Part 5. Satisfying the Customer: Marketing, Sales, and Customer Support

Chapter 13: The Art and Science of Marketing

Chapter 14: Product and Pricing Strategies

Chapter 15: Distribution and Marketing Logistics

Chapter 16: Customer Communication

Part 6. Managing the Money: Accounting and Financial Resources

Chapter 17: Financial Information and Accounting Concepts

Chapter 18: Financial Management

Chapter 19: Financial Markets and Investment Strategies

Chapter 20: The Money Supply and Banking Systems

Appendix A: Business Law

Appendix B: Risk Management

Appendix C: Information Technology

Appendix D: Personal Financial Planning

 

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