9780132139656

Business in Action

by ;
  • ISBN13:

    9780132139656

  • ISBN10:

    0132139650

  • Edition: 5th
  • Format: Paperback
  • Copyright: 2010-01-19
  • Publisher: Prentice Hall
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Summary

Business in Action, 5eis an introduction to business that provides readers with a wealth of the most current information available, allowing them to experience firsthand a variety of highly engaging information that no other book on the market can match. Numerous cases and examples simplify the material, encourage active reading, and provide a life-long useful reference source. Building a Successful Business Career; Setting the Stage: The Business of Business: Developing a Business Mind-Set; Understanding Basic Economics; The Global Marketplace; Business Ethics and Corporate Social Responsibility. Building the Framework: Business Ownership and Entrepreneurship: Forms of Ownership; Entrepreneurship and Small Business Ownership. Guiding the Enterprise: Leadership, Organization, and Operations: Management Roles, Functions, and Skills; Organization and Teamwork; Production Systems. Supporting the Workforce: Motivation and Human Resources: Employee Motivation; Employee Development and Support; Management-Workforce Relations. Satisfying the Customer: Marketing, Sales, and Customer Support: The Art and Science of Marketing; Product and Pricing Strategies; Distribution and Marketing Logistics; Customer Communication. Managing the Money: Accounting and Financial Resources: Financial Information and Accounting Concepts; Financial Management; Financial Markets and Investment Strategies; The Money Supply and Banking Systems. Appendices: Business Law; Risk Management; Information Technology; Personal Financial Planning. MARKET: A current, relevant resource for managers, corporate trainers, and those interesting in owning and operating small to medium businesses; this book is also a must-read for people just entering the corporate job market.

Table of Contents

Prologue: Building a Successful Business Career

Part 1. Setting the Stage: The Business of Business

Chapter 1: Developing a Business Mind-Set

Chapter 2: Understanding Basic Economics

Chapter 3: The Global Marketplace

Chapter 4: Business Ethics and Corporate Social Responsibility

Part 2. Building the Framework: Business Ownership and Entrepreneurship

Chapter 5: Forms of Ownership

Chapter 6: Entrepreneurship and Small Business Ownership

Part 3. Guiding the Enterprise: Leadership, Organization, and Operations

Chapter 7: Management Roles, Functions, and Skills

Chapter 8: Organization and Teamwork

Chapter 9: Production Systems

Part 4. Supporting the Workforce: Motivation and Human Resources

Chapter 10: Employee Motivation

Chapter 11: Employee Development and Support

Chapter 12: Management-Workforce Relations

Part 5. Satisfying the Customer: Marketing, Sales, and Customer Support

Chapter 13: The Art and Science of Marketing

Chapter 14: Product and Pricing Strategies

Chapter 15: Distribution and Marketing Logistics

Chapter 16: Customer Communication

Part 6. Managing the Money: Accounting and Financial Resources

Chapter 17: Financial Information and Accounting Concepts

Chapter 18: Financial Management

Chapter 19: Financial Markets and Investment Strategies

Chapter 20: The Money Supply and Banking Systems

Appendix A: Business Law

Appendix B: Risk Management

Appendix C: Information Technology

Appendix D: Personal Financial Planning

 

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