Prologue: Building a Successful Business Career
Part 1. Setting the Stage: The Business of Business
Chapter 1: Developing a Business Mind-Set
Chapter 2: Understanding Basic Economics
Chapter 3: The Global Marketplace
Chapter 4: Business Ethics and Corporate Social Responsibility
Part 2. Building the Framework: Business Ownership and Entrepreneurship
Chapter 5: Forms of Ownership
Chapter 6: Entrepreneurship and Small Business Ownership
Part 3. Guiding the Enterprise: Leadership, Organization, and Operations
Chapter 7: Management Roles, Functions, and Skills
Chapter 8: Organization and Teamwork
Chapter 9: Production Systems
Part 4. Supporting the Workforce: Motivation and Human Resources
Chapter 10: Employee Motivation
Chapter 11: Employee Development and Support
Chapter 12: Management-Workforce Relations
Part 5. Satisfying the Customer: Marketing, Sales, and Customer Support
Chapter 13: The Art and Science of Marketing
Chapter 14: Product and Pricing Strategies
Chapter 15: Distribution and Marketing Logistics
Chapter 16: Customer Communication
Part 6. Managing the Money: Accounting and Financial Resources
Chapter 17: Financial Information and Accounting Concepts
Chapter 18: Financial Management
Chapter 19: Financial Markets and Investment Strategies
Chapter 20: The Money Supply and Banking Systems
Appendix A: Business Law
Appendix B: Risk Management
Appendix C: Information Technology
Appendix D: Personal Financial Planning
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