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9780131492660

Business in Action with Real Time Updates

by ;
  • ISBN13:

    9780131492660

  • ISBN10:

    0131492667

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2008-01-01
  • Publisher: Pearson College Div
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Summary

Business in Action, 3/E is an introduction to business that provides readers with a wealth of the most current information available, allowing them to experience firsthand a variety of highly involving information that no other book on the market can match. Numerous cases and examples simplify the material, encourage active reading, and provide a life-long useful reference source. Topics include: the global economy, starting and organizing a small business, management issues, human resources and employee relations, marketing strategies, and financial information and resources. An excellent resource for managers, corporate trainers, and those interesting in owning and operating small to medium businesses; this book is also a must-read for people just entering the corporate job market.

Table of Contents

Preface x
Part 1 Conducting Business in the Global Economy
1(89)
Understanding the Fundamentals of Business and Economics
1(37)
Behind the Scenes Making Dollars and Sense of Online Music at Apple iTunes
2(1)
Why Study Business?
2(1)
Learning from Business Blunders
3(1)
What Is a Business?
3(1)
Technologies That Are Revolutionizing Business: Instant Messaging
4(2)
Goods-Producing Businesses Versus Service Businesses
4(1)
Growth of the Service Sector
5(1)
What Is an Economic System?
6(3)
Types of Economic Systems
6(3)
The Trend Toward Privatization
9(1)
How Does a Free-Market Economic System Work?
9(3)
The Theory of Supply and Demand in a Free-Market System
9(2)
Competition in a Free-Market System
11(1)
LivePerson Puts a Pulse on the Web
12(7)
Government's Role in a Free-Market System
13(5)
How a Free-Market System Monitors Its Economic Performance
18(1)
Challenges of a Global Economy
19(1)
The Electronic Economy: Redefining Reality
20(1)
Summary of Learning Objectives
21(1)
Behind the Scenes Moving the Music at Apple iTunes
22(1)
Key Terms
23(1)
Test Your Knowledge
23(1)
Practice Your Knowledge
24(1)
Expand Your Knowledge
24(1)
See it on the Web
25(1)
Find the Right Stuff
25(1)
Step Inside the Economic Statistics Briefing Room
25(1)
Discover What's in the CPI
25(1)
Companion Website
25(1)
Video Case: Helping Businesses Do Business: U.S. Department of Commerce
25(2)
Appendix A Reviewing Internet and E-Commerce Fundamentals
27(1)
Understanding the Internet
27(1)
Finding Information on the Internet
28(3)
Understanding Search Engines, Web Directories, and Databases
28(1)
Using Search Tools Effectively
29(2)
Using Agents
31(1)
How the Internet Is Changing the Way Companies Do Business
31(1)
Intranets
32(2)
Extranets
33(1)
Understanding Electronic Commerce
33(1)
What Is the Difference Between E-Commerce and E-Business?
34(1)
Hot Topics and Issues in E-Commerce and E-Business
34(1)
Channel Management
34(2)
Information Privacy
35(1)
Employee Productivity
35(1)
Data Security
35(1)
Sabotage and Cyberterrorism
35(1)
Glossary
36(2)
Practicing Ethical Behavior and Social Responsibility
38(25)
Behind the Scenes Beyond the Pursuit of Personal Profit: Patagonia Gears Up to Protect the Environment
39(1)
Ethics and Social Responsibility in Contemporary Business
39(4)
What Is Ethical Behavior?
41(1)
Factors Influencing Ethical Behavior
42(1)
Learning from Business Blunders
43(2)
Actions Speak Louder Than Codes
45(5)
How Do You Make Ethical Decisions?
46(1)
Perspectives on Corporate Social Responsibility
46(4)
Business's Efforts to Increase Social Responsibility
50(1)
Responsibility Toward Society and the Environment
50(1)
Ben and Jerry's: A Double Scoop of Irony?
51(3)
Responsibility Toward Consumers
53(1)
Technologies That Are Revolutionizing Business: Location and Tracking Technologies
54(1)
Responsibility Toward Investors
55(2)
Responsibility Toward Employees
55(2)
Ethics and Social Responsibility Around the World
57(1)
Summary of Learning Objectives
57(1)
Behind the Scenes Patagonia: Reaching the Top by Doing the Right Thing
58(1)
Key Terms
59(1)
Test Your Knowledge
59(1)
Practice Your Knowledge
60(1)
Expand Your Knowledge
60(1)
See it on the Web
61(1)
Build a Better Business
61(1)
Surf Safely
61(1)
Protect the Environment
61(1)
Companion Website
62(1)
Video Case: Doing the Right Thing: American Red Cross
62(1)
Competing in the Global Economy
63(27)
Behind the Scenes Whirlpool: Caught in the Wringer of Global Business
64(1)
Fundamentals of International Trade
64(5)
Why Nations Trade
65(1)
How International Trade Is Measured
65(2)
Trade Restrictions
67(1)
Agreements and Organizations Promoting International Trade
68(1)
Technologies That Are Revolutionizing Business: Telepresence
69(4)
Trading Blocs
70(2)
Foreign Exchange Rates and Currency Valuations
72(1)
The Global Business Environment
73(1)
How to Avoid Making Business Mistakes Abroad
74(1)
Cultural Differences in the Global Business Environment
74(1)
Learning from Business Blunders
75(4)
Legal Differences in the Global Business Environment
75(2)
Forms of International Business Activity
77(2)
China's Counterfeit Economy
79(2)
Strategic Approaches to International Markets
80(1)
Terrorism's Impact on the Global Business Environment
81(1)
Summary of Learning Objectives
82(1)
Behind the Scenes Doing Everybody's Wash --- Whirlpool's Global Lesson
83(1)
Key Terms
84(1)
Test Your Knowledge
84(1)
Practice Your Knowledge
85(1)
Expand Your Knowledge
86(1)
See it on the Web
86(1)
Navigating Global Business Differences
86(1)
Going Global
86(1)
Banking on the World Bank
87(1)
Companion Website
87(1)
Video Case: Entering the Global Marketplace: Lands' End and Yahoo!
87(1)
E-Business in Action The Biggest Audience in the Whole Wide World Wide Web
88(1)
Business Planpro Exercises
89(1)
Part 2 Starting and Organizing a Business
90(50)
Selecting the Optimum Form of Business Ownership and Exploring Business Combinations
90(23)
Behind the Scenes Growing Pains at Kinko's
91(1)
Choosing a Form of Business Ownership
91(3)
Sole Proprietorships
93(1)
Partnerships
93(1)
Technologies That Are Revolutionizing Business: Groupware
94(7)
Corporations
95(6)
Understanding Business Combinations
101(3)
Mergers and Acquisitions
101(1)
Advantages of Mergers and Acquisitions
102(1)
Disadvantages of Mergers and Acquisitions
103(1)
Learning from Business Blunders
104(1)
Current Trends in Mergers and Acquisitions
104(1)
DaimlerChrysler: Merger of Equals or Global Fender Bender?
105(1)
Merger and Acquisition Defenses
105(1)
Hey, Wanna Lose a Few Billion? We Have a Sure Deal for You
106(2)
Strategic Alliances and Joint Ventures
107(1)
Summary of Learning Objectives
108(1)
Behind the Scenes Restructuring Kinko's Partnerships to Duplicate Success
108(1)
Key Terms
109(1)
Test Your Knowledge
110(1)
Practice Your Knowledge
110(1)
Expand Your Knowledge
111(1)
See it on the Web
111(1)
Choose a Form of Ownership
111(1)
Follow the Fortunes of the Fortune 500
112(1)
Build a Great Board
112(1)
Companion Website
112(1)
Video Case: Doing Business Privately: Amy's Ice Creams
112(1)
Starting and Financing a Small Business
113(27)
Behind the Scenes Why is Papa John's Rolling in Dough?
114(1)
Understanding the World of Small Business
114(3)
Economic Roles of Small Businesses
115(1)
Characteristics of Small Businesses
115(2)
David Competes with Goliath Online
117(2)
Factors Contributing to the Increase in the Number of Small Businesses
117(2)
Starting a Small Business
119(1)
Characteristics of Entrepreneurs
119(1)
Technologies That Are Revolutionizing Business: Social Network Applications
120(2)
Importance of Preparing a Business Plan
120(1)
Small-Business Ownership Options
121(1)
Learning from Business Blunders
122(1)
The Franchise Alternative
122(1)
Blueprint for an Effective Business Plan
123(5)
Why New Businesses Fail
126(1)
Sources of Small-Business Assistance
127(1)
Financing a New Business
128(3)
Length of Term
128(1)
Cost of Capital
128(1)
Debt Versus Equity Financing
129(1)
Private Financing Sources
130(1)
Summary of Learning Objectives
131(1)
Behind the Scenes Papa John's' Piping Hot Performance
132(1)
Key Terms
133(1)
Test Your Knowledge
133(1)
Practice Your Knowledge
134(1)
Expand Your Knowledge
134(1)
See it on the Web
135(1)
Guide Your Way to Small Business Success
135(1)
Start a Small Business
135(1)
Learn the ABCs of IPOs
135(1)
Companion Website
135(1)
Video Case: Managing Growth at Student Advantage
136(1)
E-Business in Action The Rise, Fall, and Rise of Dot-Coms
137(2)
Business Planpro Exercises
139(1)
Part 3 Managing a Business
140(80)
Understanding the Functions and Roles of Management
140(25)
Behind the Scenes Nokia: A Finnish Fable
141(1)
The Four Basic Functions of Management
141(6)
The Planning Function
142(4)
The Organizing Function
146(1)
JetBlue: Making Tough Decisions in Tough Times
147(5)
The Leading Function
148(4)
How Much Do You Know About the Company's Culture?
152(2)
The Controlling Function
153(1)
Learning from Business Blunders
154(2)
Management Skills
156(1)
Technologies That Are Revolutionizing Business: Business Intelligence Systems
157(2)
Interpersonal Skills
157(1)
Technical Skills
157(2)
Conceptual Skills
159(1)
Summary of Learning Objectives
159(1)
Behind the Scenes Nokia's Secret
160(1)
Key Terms
161(1)
Test Your Knowledge
161(1)
Practice Your Knowledge
162(1)
Expand Your Knowledge
162(1)
See it on the Web
163(1)
Become a Better Manager
163(1)
Linking to Organizational Change
163(1)
Learn From the Best---and the Worst
163(1)
Companion Website
163(1)
Video Case: Creative Management: Creative Age Publications
164(1)
Organizing and Working in Teams
165(26)
Behind the Scenes Reinventing the Retail Experience at The Container Store
166(1)
Designing an Effective Organization Structure
166(2)
Identifying Job Responsibilities
167(1)
Technologies That Are Revolutionizing Business: Wireless Networking
168(3)
Defining the Chain of Command
168(3)
Learning from Business Blunders
171(3)
Organizing the Workforce
171(3)
Working in Teams
174(2)
What Is a Team?
175(1)
Types of Teams
175(1)
Mervyn's Calls SWAT Team to the Rescue
176(2)
Don't Leave Home: American Express's Virtual Environment
178(7)
Advantages and Disadvantages of Working in Teams
179(1)
Characteristics of Effective Teams
179(3)
Five Stages of Team Development
182(1)
Team Conflict
182(1)
Productive Team Meetings
183(2)
Summary of Learning Objectives
185(1)
Behind the Scenes Teaming Up for Success at The Container Store
186(1)
Key Terms
187(1)
Test Your Knowledge
187(1)
Practice Your Knowledge
188(1)
Expand Your Knowledge
188(1)
See it on the Web
189(1)
Build Teams in the Cyber Age
189(1)
Be Direct
189(1)
Resolve Conflict Like a Pro
189(1)
Companion Website
189(1)
Video Case: Juicing Up the Organization: Nantucket Nectars
190(1)
Producing Quality Goods and Services
191(29)
Behind the Scenes Harley Davidson Goes Full Throttle
192(1)
Understanding Production and Operations Management
192(4)
What Is Production?
193(1)
The Value Chain and the Conversion Process
193(1)
The Unique Challenges of Service Delivery
194(1)
Mass Production, Mass Customization, and Customized Production
195(1)
Outsourcing
196(1)
Designing the Production Process
196(1)
Establishing the Supply Chain
196(1)
Offshoring: Profit, Yes, But at What Cost?
197(5)
Forecasting Demand
198(1)
Planning for Capacity
198(1)
Choosing a Facility Location
199(1)
Designing a Facility Layout
200(2)
A Bike That Really Travels
202(2)
Scheduling Work
202(2)
Improving Production Through Technology
204(1)
Computer-Aided Design and Computer-Aided Engineering
204(1)
Technologies That Are Revolutionizing Business: Nanotechnology
205(2)
Computer-Aided Manufacturing and Computer-Integrated Manufacturing
205(1)
Flexible Manufacturing Systems
205(1)
Electronic Data Interchange
206(1)
Managing and Controlling the Production Process
207(1)
Coordinating the Supply Chain
207(3)
Learning from Business Blunders
210(1)
Assuring Product Quality
210(3)
Summary of Learning Objectives
212(1)
Behind the Scenes Harley Davidson Revs Its Engines Toward Higher Output and Productivity
213(1)
Key Terms
214(1)
Test Your Knowledge
215(1)
Practice Your Knowledge
215(1)
Expand Your Knowledge
216(1)
See it on the Web
216(1)
Step Inside ISO Online
216(1)
Make Quality Count
216(1)
Follow This Path to Continuous Improvement
217(1)
Companion Website
217(1)
Video Case: Managing Production Around the World: Body Glove
217(1)
E-Business in Action Whatever Happened to B2B Exchanges?
218(1)
Business Planpro Exercises
219(1)
Part 4 Managing Employees
220(56)
Motivating Today's Workforce and Handling Employee--Management Relations
220(28)
Behind the Scenes Learning the Art of Motivation at Atlas Container
221(1)
Understanding Human Relations
221(1)
Motivating Employees
222(4)
What Is Motivation?
222(1)
Theories of Motivation
223(3)
Learning from Business Blunders
226(3)
Motivational Strategies
227(2)
Keeping Pace with Today's Workforce
229(3)
Staffing Challenges
229(3)
Chuckle While You Work
232(2)
Demographic Challenges
232(2)
Too Many Workers? Not for Long
234(3)
Alternative Work Arrangements
235(2)
Technologies That Are Revolutionizing Business: Telecommuting Technologies
237(1)
Working with Labor Unions
238(1)
The Collective Bargaining Process
238(5)
The Labor Movement Today
241(1)
Summary of Learning Objectives
242(1)
Behind the Scenes Giving Employees a Voice at Atlas Container
243(1)
Key Terms
244(1)
Test Your Knowledge
244(1)
Practice Your Knowledge
245(1)
Expand Your Knowledge
245(1)
See it on the Web
246(1)
Working Hard on the Web
246(1)
Learn the Language of Equal Opportunity
246(1)
Spreading the Union Message
246(1)
Companion Website
246(1)
Video Case: Keeping Labor-Management Relations on Track: Witt Firm
246(2)
Managing Human Resources
248(28)
Behind the Scenes Brewing Up People Policies for Chainwide Success
249(1)
Understanding What Human Resources Managers Do
249(2)
Planning for a Company's Staffing Needs
251(2)
Forecasting Supply and Demand
252(1)
Technologies That Are Revolutionizing Business: Assistive Technologies
253(2)
Evaluating Job Requirements
254(1)
Recruiting, Hiring, and Training New Employees
255(2)
The Hiring Process
255(2)
Learning from Business Blunders
257(2)
Training and Development
258(1)
Click and Learn: E-Training Today's Employees
259(1)
Appraising Employee Performance
260(1)
Administering Compensation and Employee Benefits
261(5)
Salaries and Wages
261(1)
Incentive Programs
262(1)
Employee Benefits and Services
263(3)
Overseeing Changes in Employment Status
266(1)
Should Employees Pay to Keep Their Jobs?
267(2)
Promoting and Reassigning Employees
267(1)
Terminating Employees
268(1)
Retiring Employees
268(1)
Summary of Learning Objectives
269(1)
Behind the Scenes Perking Up the Perfect Blend at Starbucks
269(1)
Key Terms
270(1)
Test Your Knowledge
271(1)
Practice Your Knowledge
271(1)
Expand Your Knowledge
271(1)
See it on the Web
272(1)
Explore the Latest Workforce Management Ideas
272(1)
Digging Deeper at the Bureau of Labor Statistics
272(1)
Maximizing Your Earning Potential
272(1)
Companion Website
273(1)
Video Case: Channeling Human Resources at Showtime
273(1)
E-Business in Action Job Recruiting Moves Online
274(1)
Business Planpro Exercises
275(1)
Part 5 Developing Marketing Strategies to Satisfy Customers
276(59)
Developing Product and Pricing Strategies
276(31)
Behind the Scenes Flying High with Adobe Acrobat
277(1)
What Is Marketing?
277(5)
The Role of Marketing in Society
279(1)
The Marketing Concept
280(2)
Learning from Business Blunders
282(2)
Your Right to Privacy Versus the Marketing Databases
284(1)
Technologies That Are Revolutionizing Business: Data Mining
285(1)
Planning Your Marketing Strategies
285(4)
Step 1: Examining Your Current Marketing Situation
286(1)
Step 2: Assessing Your Opportunities and Setting Your Objectives
287(1)
Step 3: Developing Your Marketing Strategy
288(1)
Questionable Marketing Tactics on Campus
289(3)
Developing Product Strategies
292(7)
Types of Products
293(2)
The Product Life Cycle
295(1)
Product Identities
296(2)
Product-Line and Product-Mix Strategies
298(1)
Developing Pricing Strategies
299(2)
Cost-Based and Price-Based Pricing
300(1)
Price Skimming
300(1)
Penetration Pricing
300(1)
Price Discounts
301(1)
Summary of Learning Objectives
301(1)
Behind the Scenes Turning a Profit by Giving Away the Product
302(1)
Key Terms
303(1)
Test Your Knowledge
303(1)
Practice Your Knowledge
304(1)
Expand Your Knowledge
304(1)
See it on the Web
305(1)
Sign Up for Electronic Commerce 101
305(1)
Fill Your Marketing Toolkit at MarketingPower.com
305(1)
Protect Your Trademark
305(1)
Companion Website
305(1)
Video Case: Sending Products into Space: MCCI
306(1)
Developing Distribution and Promotional Strategies
307(28)
Behind the Scenes Scaling New Heights at REI
308(1)
Developing Distribution Strategies
308(8)
Understanding the Role of Marketing Intermediaries
309(2)
Selecting Your Marketing Channels
311(2)
Managing Physical Distribution
313(2)
Incorporating the Internet into Your Distribution Strategies
315(1)
Developing Promotional Strategies
316(1)
Setting Your Promotional Goals
316(1)
Analyzing Product Variables
316(1)
Learning from Business Blunders
317(1)
Deciding on Your Market Approach
317(1)
Where Did the Audience Go?
318(4)
Selecting Your Promotional Mix
319(3)
Technologies That Are Revolutionizing Business: Individualized Advertising
322(2)
The Rise, Fall---and Rise---of Online Advertising
324(3)
Integrating Your Marketing Communications
326(1)
Summary of Learning Objectives
327(1)
Behind the Scenes REI's Perfect Blend of Retail and E-Tail Channels
328(1)
Key Terms
329(1)
Test Your Knowledge
329(1)
Practice Your Knowledge
330(1)
Expand Your Knowledge
330(1)
See it on the Web
331(1)
Explore the World of Wholesaling
331(1)
Learn the Consumer Marketing Laws
331(1)
See How the Pros Put Marketing to Work
331(1)
Companion Website
331(1)
Video Case: Revving Up Promotion: BMW Motorcycles
332(1)
E-Business in Action Clicks and Bricks: Bridging the Physical and Virtual Worlds
333(1)
Business Planpro Exercises
334(1)
Part 6 Managing Financial Information and Resources
335(100)
Analyzing and Using Financial Information
335(27)
Behind the Scenes When Giants Fall: The Collapse of MCI
336(1)
Understanding Accounting
336(4)
What Accountants Do
337(1)
The Rules of Accounting
338(2)
Technologies That Are Revolutionizing Business: Compliance Management Software
340(1)
Fundamental Accounting Concepts
340(1)
Putting Public Accountability into Public Accounting
341(2)
The Accounting Equation
342(1)
Double-Entry Bookkeeping and the Matching Principle
342(1)
Using Financial Statements
343(7)
Understanding Financial Statements
344(4)
Analyzing Financial Statements
348(2)
How to Read an Annual Report
350(3)
Understanding Financial Management
353(2)
Developing and Implementing a Financial Plan
353(1)
Monitoring Cash Flow
354(1)
Developing a Budget
354(1)
Learning from Business Blunders
355(1)
Summary of Learning Objectives
355(1)
Behind the Scenes Getting MCI Back on Its Feet
356(1)
Key Terms
357(1)
Test Your Knowledge
358(1)
Practice Your Knowledge
358(1)
Expand Your Knowledge
359(1)
See it on the Web
360(1)
Link Your Way to the World of Accounting
360(1)
Sharpen Your Pencil
360(1)
Think Like an Accountant
360(1)
Companion Website
360(1)
Video Case: Accounting for Billions of Burgers: McDonald's
361(1)
Understanding Banking and Securities
362(73)
Behind the Scenes Schwab Puts It All Online
363(1)
Money and Financial Institutions
363(2)
Characteristics and Types of Money
364(1)
Surprise! You've Been Swiped
365(1)
Technologies That Are Revolutionizing Business: Credit Scoring Software
366(3)
Financial Institutions and Services
366(2)
Bank Safety and Regulation
368(1)
The Evolving U.S. Banking Environment
368(1)
Types of Securities Investments
369(4)
Stocks
369(1)
Bonds
370(2)
Mutual Funds
372(1)
Securities Markets
373(3)
Securities Exchanges
373(1)
How to Buy and Sell Securities
374(2)
Put Your Money Where Your Mouse Is
376(7)
How to Analyze Financial News
376(3)
Industry Challenges
379(2)
Regulation of Securities Markets
381(2)
Learning from Business Blunders
383(1)
Summary of Learning Objectives
383(1)
Behind the Scenes Transforming the Trendsetter
384(1)
Key Terms
385(1)
Test Your Knowledge
385(1)
Practice Your Knowledge
386(1)
Expand Your Knowledge
386(1)
See it on the Web
387(1)
Tour the U.S. Treasury
387(1)
Stock Up at The NYSE
387(1)
Invest Wisely---Like a Fool
387(1)
Companion Website
387(1)
Video Case: Learn More to Earn More with Motley Fool
388(1)
E-Business in Action Internet Banks Hit a Brick Wall
389(1)
Business Planpro Exercises
390(1)
Appendix B The U.S. Legal System
391(9)
Appendix C Personal Finance: Getting Set for Life
400(16)
Appendix D Your Business Plan
416(2)
Appendix E Careers in Business and the Employment Search
418(17)
References 435(25)
Glossary 460(11)
Company/Brand/Organization Index 471(4)
Subject Index 475

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