Business in Action with Real Time Updates

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  • Edition: 4th
  • Format: Paperback
  • Copyright: 2008-01-01
  • Publisher: Prentice Hall
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KEY BENEFIT: Business in Action, 4/e is an introduction to business that provides readers with a wealth of the most current information available, allowing them to experience firsthand a variety of highly involving information that no other book on the market can match. Numerous cases and examples simplify the material, encourage active reading, and provide a life-long useful reference source. KEY TOPICS: Topics include: the global economy, starting and organizing a small business, management issues, human resources and employee relations, marketing strategies, and financial information and resources. MARKET: An excellent resource for managers, corporate trainers, and those interesting in owning and operating small to medium businesses; this book is also a must-read for people just entering the corporate job market.

Table of Contents

Prologue: Planning Your Business Career
Developing a business mindset
The Fundamentals of Business and Economics
Ethics and Corporate Social Responsibility
The Global Marketplace
Business Systems
Organizing the business enterprise
Business Structures
Small Business and Entrepreneurship
Managing for profitability
Accounting and Financial Management
Banking and Securities
Creating and satisfying customers
Marketing Concepts and Strategies
Products and Pricing
Distribution and Customer Communication
Leading and supporting employees
Management Functions and Skills
Organization, Teamwork, and Motivation
Human Resources
The U.S. Legal System and Business Law
Personal Finance: Getting Set for Life
Table of Contents provided by Publisher. All Rights Reserved.

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