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What version or edition is this?
This is the 4th edition with a publication date of 1/1/2008.
What is included with this book?
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
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KEY BENEFIT: Business in Action, 4/e is an introduction to business that provides readers with a wealth of the most current information available, allowing them to experience firsthand a variety of highly involving information that no other book on the market can match. Numerous cases and examples simplify the material, encourage active reading, and provide a life-long useful reference source. KEY TOPICS: Topics include: the global economy, starting and organizing a small business, management issues, human resources and employee relations, marketing strategies, and financial information and resources. MARKET: An excellent resource for managers, corporate trainers, and those interesting in owning and operating small to medium businesses; this book is also a must-read for people just entering the corporate job market.
Table of Contents
|Prologue: Planning Your Business Career|
|Developing a business mindset|
|The Fundamentals of Business and Economics|
|Ethics and Corporate Social Responsibility|
|The Global Marketplace|
|Organizing the business enterprise|
|Small Business and Entrepreneurship|
|Managing for profitability|
|Accounting and Financial Management|
|Banking and Securities|
|Creating and satisfying customers|
|Marketing Concepts and Strategies|
|Products and Pricing|
|Distribution and Customer Communication|
|Leading and supporting employees|
|Management Functions and Skills|
|Organization, Teamwork, and Motivation|
|The U.S. Legal System and Business Law|
|Personal Finance: Getting Set for Life|
|Table of Contents provided by Publisher. All Rights Reserved.|