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The tenth edition of Business and Administrative Communicationis a true leader in the business communication field. It is described as flexible, specific, interesting, comprehensive, and up-to-date. Unique among business communications textbooks, it focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes. Beyond covering the broad scope of topics in all forms of business communication, this text uses a student-friendly writing style and strong design elements to hold students' attention. Real-world examples and real business applications underscore the relevance and importance of the material to the business communication students' academic and career work. The tenth edition also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of "teachability" and relevance to this market-leading title.
Table of Contents
Part One: The Building Blocks of Effective Messages Chapter 1: Succeeding in Business Communication Chapter 2: Adapting Your Message to Your Audience Chapter 3: Building Goodwill Chapter 4: Navigating the Business Communication Environment
Part Two: The Communication Process Chapter 5: Planning, Composing, and Revising Chapter 6: Designing Documents Chapter 7: Communicating across Cultures Chapter 8: Working and Writing in Teams
Part Three: Basic Business Messages Chapter 9: Sharing Informative and Positive Messages with Appropriate Technology Chapter 10: Delivering Negative Messages Chapter 11: Crafting Persuasive Messages
Part Four: The Job Hunt Chapter 12: Building Résumés Chapter 13: Writing Job Application Letters Chapter 14: Interviewing, Writing Follow-Up Messages, and Succeeding in the Job
Part Five: Proposals and Reports Chapter 15: Planning and Researching Proposals and Reports Chapter 16: Creating Visuals and Data Displays Chapter 17: Writing Proposals and Progress Reports Chapter 18: Analyzing Information and Writing Reports Chapter 19: Making Oral Presentations
Appendix A: Formatting Letters, Memos, and E-Mail Messages Appendix B: Writing Correctly Appendix C: Citing and Documenting Sources Appendix D: Formatting a Scannable Resume