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Business and Administrative Communication,9780072293920
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Business and Administrative Communication

by
Edition:
5TH
ISBN13:

9780072293920

ISBN10:
0072293926
Pub. Date:
1/1/2000
Publisher(s):
MCG
List Price: $102.10
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Summary

This Seventh Edition of Business and Administrative Communication by Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers. Kitty Locker's text also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings the BComm Skill Booster, PowerWeb round out the learning experience with Business and Administrative Communication

Table of Contents

Part One The Building Blocks of Effective Messages 1(152)
Business Communication, Management, and Success
2(30)
An Inside Perspective: Business Communication, Management, and Success
2(2)
Communication Ability = Promotability
4(1)
``I'll Never Have to Write Because...''
4(2)
The Managerial Functions of Communication
6(2)
The Cost of Correspondence
8(2)
The Costs of Poor Correspondence
10(2)
Benefits of Improving Correspondence
12(1)
Criteria for Effective Messages
12(1)
Trends in Business and Administrative Communication
12(8)
Understanding and Analyzing Business Communication Situations
20(1)
How to Solve Business Communication Problems
21(4)
Summary of Key Points
25(1)
Exercises and Problems for Chapter 1
26(6)
Building Goodwill
32(26)
An Inside Perspective: Building Goodwill
33(1)
You-Attitude
34(3)
Positive Emphasis
37(6)
Tone, Power, and Politeness
43(2)
Reducing Bias in Business Communication
45(6)
Summary of Key Points
51(2)
Exercises and Problems for Chapter 2
53(5)
Adapting Your Message to Your Audience
58(28)
An Inside Perspective: Adapting Your Message to Your Audience
59(1)
Identifying Your Audience
60(1)
Ways to Analyze Your Audience
61(5)
Choosing Channels to Reach Your Audience
66(1)
Using Audience Analysis to Adapt Your Message
66(6)
Reader Benefits
72(5)
Writing or Speaking to Multiple Audience with Different Needs
77(1)
Summary of Key Points
78(1)
Exercises and Problems for Chapter 3
79(7)
Making Your Writing Easy to Read
86(28)
An Inside Perspective: Making Your Writing Easy to Read
87(1)
Good Style in Business and Administrative Writing
88(3)
Half-Truths about Style
91(1)
Evaluating ``Rules'' about Writing
92(1)
Building a Better Style
92(2)
Ten Ways to Make Your Writing Easier to Read
94(12)
Readability Formulas and Good Style
106(1)
Organizational Preferences for Style
107(1)
Summary of Key Points
107(1)
Exercises and Problems for Chapter 4
108(6)
Planning, Composing, and Revising
114(16)
An Inside Perspective: Planning, Composing, and Revising
115(1)
The Ways Good Writers Write
116(1)
Activities in the Composing Process
116(1)
Brainstorming, Planning, and Organizing Business Documents
117(2)
Revising, Editing, and Proofreading
119(4)
Getting and Using Feedback
123(1)
Using Boilerplate
124(1)
Overcoming Writer's Block and Procrastination
125(1)
Technology and the Writing Process
126(1)
Summary of Key Points
126(1)
Exercises and Problems for Chapter 5
127(3)
Designing Documents, Slides, and Screens
130(23)
An Inside Perspective: Designing Documents, Slides, and Screens
131(1)
Guidelines for Page Design
132(6)
Designing Brochures and Newsletters
138(2)
Designing Presentation Slides
140(1)
Designing Web Pages
141(1)
Testing the Design
142(1)
Document Design as Part of Your Writing Process(es)
143(1)
The Importance of Effective Design
143(1)
Summary of Key Points
143(2)
Exercises and Problems for Chapter 6
145(8)
Part Two Letters and Memos 153(158)
Informative and Positive Messages
154(36)
An Inside Perspective: Informative and Positive Messages
155(1)
Writing Letters and Memos
156(1)
Organizing Informative and Positive Messages
157(2)
Subject Lines for Informative and Positive Messages
159(3)
Using Reader Benefits in Informative and Positive Messages
162(1)
Writing the One-Page Memo
163(1)
Ending Informative and Positive Letters and Memos
163(1)
Writing E-Mail Messages
164(3)
Varieties of Informative and Positive Messages
167(4)
Solving a Sample Problem
171(3)
Summary of Key Points
174(2)
Exercises and Problems for Chapter 7
176(14)
Negative Messages
190(30)
An Inside Perspective: Writing Negative Messages
191(1)
Subject Lines for Negative Messages
192(1)
Organizing Negative Letters
193(1)
Organizing Negative Memos
193(3)
The Parts of a Negative Message
196(5)
Tone in Negative Messages
201(1)
Alternate Strategies for Negative Messages
202(1)
Writing Negative E-Mail Messages
202(1)
Varieties of Negative Messages
203(1)
Solving a Sample Problem
203(5)
Summary of Key Points
208(1)
Exercises and Problems for Chapter 8
209(11)
Writing Persuasive Messages
220(38)
An Inside Perspective: Writing Persuasive Messages
221(1)
Choosing a Persuasive Strategy
222(3)
Writing Direct Requests
225(3)
Writing Problem-Solving Messages
228(6)
Tone in Persuasive Messages
234(1)
Writing Persuasive E-Mail Messages
235(1)
Varieties of Persuasive Messages
236(3)
Solving a Sample Problem
239(6)
Summary of Key Points
245(1)
Exercises and Problems for Chapter 9
246(12)
Handling Difficult Persuasive Situations
258(18)
An Inside Perspective: Handling Difficult Persuasive Situations
259(2)
Limiting Your Audience
261(1)
Bringing Everybody on Board
261(2)
Involving Your Audience
263(4)
Convincing the Reader
267(3)
Summary of Key Points
270(1)
Exercises and Problems for Chapter 10
271(5)
Sales and Fund-Raising Letters
276(35)
An Inside Perspective: Sales and Fund-Raising Letters
277(1)
Components of Good Direct Mail
278(1)
Is It ``Junk'' Mail?
279(1)
Basic Direct Mail Strategy
280(3)
How To Organize a Sales or Fund-Raising Letter
283(6)
Strategy in Sales Letters
289(1)
Strategy in Fund-Raising Appeals
290(7)
Writing Style
297(6)
Parts of a Direct Mail Package
303(1)
Summary of Key Points
304(1)
Exercises and Problems for Chapter 11
305(6)
Part Three Interpersonal Communication 311(52)
Communicating Across Cultures
312(22)
An Inside Perspective: Communicating Across Cultures
313(1)
The Importance of International Business
314(1)
Diversity in the United States and Canada
314(1)
Ways to Look at Culture
315(1)
Values, Beliefs, and Practices
315(2)
Nonverbal Communication
317(5)
Oral Communication
322(3)
Writing to International Audiences
325(2)
Learning More about International Business Communication
327(1)
Summary of Key Points
327(1)
Exercises and Problems for Chapter 12
328(6)
Working and Writing in Groups
334(29)
An Inside Perspective: Working and Writing in Groups
335(1)
Listening
336(2)
Group Interactions
338(5)
Working in Diverse Groups
343(2)
Conflict Resolution
345(4)
Effective Meetings
349(1)
Collaborative Writing
350(3)
Summary of Key Points
353(1)
Exercises and Problems for Chapter 13
354(9)
Part Four Reports 363(140)
Planning, Proposing, and Researching Reports
364(40)
An Inside Perspective: Planning, Proposing, and Researching Reports
365(1)
Varieties of Reports
366(1)
Defining Report Problems
367(1)
Writing Proposals
368(9)
Writing Progress Reports
377(3)
Research Strategies for Reports
380(11)
Using and Documenting Sources
391(6)
Summary of Key Points
397(1)
Exercises and Problems for Chapter 14
398(6)
Analyzing Information and Writing Reports
404(52)
An Inside Perspective: Analyzing Data and Writing Reports
405(1)
A Timetable for Writing Reports
406(1)
Analyzing Data and Information for Reports
406(5)
Choosing Information for Reports
411(1)
Organizing Information in Reports
412(9)
Presenting Information Effectively in Reports
421(4)
Writing Formal Reports
425(23)
Summary of Key Points
448(2)
Exercises and Problems for Chapter 15
450(6)
Using Graphs and Other Visuals
456(26)
An Inside Perspective: Using Graphs and Other Visuals
457(1)
When to Use Visuals
458(1)
Designing Visuals
459(11)
Integrating Visuals in Your Text
470(1)
Using Visuals in Your Presentation
471(1)
Summary of Key Points
471(1)
Exercises and Problems for Chapter 16
472(10)
Making Oral Presentations
482(21)
An Inside Perspective: Making Oral Presentations
483(1)
Purposes in Oral Presentations
484(1)
Comparing Written and Oral Messages
484(1)
Planning a Strategy for Your Presentation
485(6)
Choosing Information to Include in a Presentation
491(1)
Organizing Your Information
492(1)
Delivering an Effective Presentation
493(4)
Handling Questions
497(1)
Making Group Presentations
498(1)
Summary of Key Points
498(2)
Exercises and Problems for Chapter 17
500(3)
Part Five Job Hunting 503(83)
Resumes
504(32)
An Inside Perspective: Resumes
505(1)
A Time Line for Job Hunting
506(1)
Evaluating Your Strengths and Interests
506(1)
How Employers Use Resumes
507(1)
Guidelines for Resumes
507(3)
Kinds of Resumes
510(1)
What to Include in a Resume
510(13)
Dealing with Difficulties
523(2)
How an Average Student Produced an Excellent Resume
525(1)
Online Resumes
526(5)
Summary of Key Points
531(1)
Exercises and Problems for Chapter 18
532(4)
Job Application Letters
536(28)
An Inside Perspective: Job Application Letters
537(1)
How Job Letters Differ from Resumes
538(1)
How to Find Out about Employers and Jobs
538(6)
Content and Organization for Job Application Letters
544(8)
E-Mail Application Letters
552(1)
Creating a Professional Image
553(3)
Summary of Key Points
556(2)
Exercises and Problems for Chapter 19
558(6)
Job Interviews, Follow-Up Letters and Calls, and Job Offers
564(22)
An Inside Perspective: Job Interviews, Follow-Up Letters and Calls, and Job Offers
564(2)
Interviewing in the Twenty-First Century
566(1)
Developing an Interview Strategy
566(1)
Taking Care of the Details
567(2)
Practicing for the Interview
569(1)
During the Interview
569(2)
Answering Traditional Interview Questions
571(5)
Behavioral and Situational Interviews
576(1)
After the Interview
576(6)
Summary of Key Points
582(1)
Exercises and Problems for Chapter 20
583(3)
A Formats for Letters, Memos, and E-Mail Messages 586(22)
An Inside Perspective: Formats for Letters, Memos, and E-Mail Messages
587(1)
Formats for Letters
588(9)
Alternate Format for Letters That Are Not Individually Typed
597(1)
Typing Envelopes
597(2)
Format for Memos
599(1)
Formats for E-Mail Messages
599(4)
State and Province Abbreviations
603(5)
B Writing Correctly 608(24)
An Inside Perspective: Writing Correctly
609(1)
Using Grammar
610(4)
Understanding Punctuation
614(1)
Punctuating Sentences
614(2)
Punctuation within Sentences
616(4)
Special Punctuation Marks
620(1)
Writing Numbers and Dates
621(1)
Words That Are Often Confused
622(5)
Proofreading Symbols
627(1)
Exercises and Problems for Appendix B
628(4)
C Making and Communicating Meaning 632(18)
An Inside Perspective: Making and Communicating Meaning
633(1)
Communication Channels in Organizations
634(1)
A Model of the Communication Process
634(3)
Principles of Semantics
637(8)
Summary of Key Points
645(1)
Exercises and Problems for Appendix C
646(4)
D Toulmin Logic 650(7)
An Inside Perspective: Toulmin Logic
651(1)
The Toulmin Model
652(1)
How Much of the Full Toulmin Model to Use
653(1)
Summary of Key Points
654(1)
Exercises for Appendix D
655(2)
Glossary 657(12)
Notes 669(10)
Photo Credits 679(2)
Company Index 681(4)
Organization Index 685(2)
Subject Index 687


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