9780073525037

Business and Administrative Communication

by
  • ISBN13:

    9780073525037

  • ISBN10:

    0073525030

  • Edition: 8th
  • Format: Hardcover
  • Copyright: 10/22/2007
  • Publisher: McGraw-Hill/Irwin
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List Price: $183.55

Summary

This Eighth Edition of Business and Administrative Communication by Donna Kienzler and Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Lockers text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented in the classroom and to the students careers.Kitty Lockers text also conveys the best possible advice to students through its research base; the authors reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings InSites, Grademax, Manager's Hotseat for Business Communication round out the learning experience with Business and Administrative Communication.

Table of Contents

The Building Blocks of Effective Messages
Business Communication, Management, and Success
Adapting Your Message to Your Audience
Building Goodwill
Making Your Writing Easy to Read
Planning, Composing, and Revising
Designing Documents, Data Displays, and Visuals
Job Hunting
Resumes
Job Application Letters
Job Interviews, Follow-Up Messages, Job Offers, and First Jobs
Basic Business Messages
Informative and Positive Messages
Negative Messages
Persuasive and Sales Messages
Interpersonal Communication
Communicating across Cultures
Working and Writing in Groups
Reports
Planning, Proposing, and Researching Reports
Analyzing Information and Writing Reports
Making Oral Presentations
Appendices
Formats for Letters, Memos, and E-Mail Messages
Writing Correctly C Video Cases to Accompany Manager’s Hot Seat DVD
Table of Contents provided by Publisher. All Rights Reserved.

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