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This is the 9th edition with a publication date of 10/19/2009.
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Donna Kienzler shares the same vision for the book and research philosophy as Kitty. She uses a student-friendly writing style and strong design element to hold student's attention. The ninth edition of Business and Communication by Donna Kienzler is a true leader in the business communication field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student's attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers. The 9th edition also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of "teachability" and relevance to this market-leading title. If schools stress critical thinking and professional development, show them this book.
Table of Contents
|The Building Blocks of Effective Messages|
|Succeeding in Business Communication and Management|
|Adapting Your Message to Your Audience|
|Navigating through the Business Environment|
|Communicating across Cultures|
|Working and Writing in Teams|
|The Communication Process|
|Planning, Composing, and Revising|
|Creating Visuals and Data Displays|
|Making Oral Presentations|
|Applying for a Job|
|Interviewing for a Job and Writing Follow-Up Messages|
|Basic Business Messages|
|Sharing Informative and Positive Messages|
|Delivering Negative Messages|
|Crafting Persuasive Messages|
|Proposals and Reports|
|Planning and Researching for Reports and Proposals|
|Analyzing Information and Writing Reports|
|Formatting Letters, Memos, and E-mail Messages|
|Table of Contents provided by Publisher. All Rights Reserved.|