9780073377803

Business and Administrative Communication

by Unknown
  • ISBN13:

    9780073377803

  • ISBN10:

    0073377805

  • Edition: 9th
  • Format: Hardcover
  • Copyright: 10/19/2009
  • Publisher: McGraw-Hill/Irwin
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  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Donna Kienzler shares the same vision for the book and research philosophy as Kitty. She uses a student-friendly writing style and strong design element to hold student's attention. The ninth edition of Business and Communication by Donna Kienzler is a true leader in the business communication field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student's attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers. The 9th edition also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of "teachability" and relevance to this market-leading title. If schools stress critical thinking and professional development, show them this book.

Table of Contents

The Building Blocks of Effective Messages
Succeeding in Business Communication and Management
Adapting Your Message to Your Audience
Building Goodwill
Navigating through the Business Environment
Communicating across Cultures
Working and Writing in Teams
The Communication Process
Planning, Composing, and Revising
Designing Documents
Creating Visuals and Data Displays
Making Oral Presentations
Job Hunting
Building Résumés
Applying for a Job
Interviewing for a Job and Writing Follow-Up Messages
Basic Business Messages
Sharing Informative and Positive Messages
Delivering Negative Messages
Crafting Persuasive Messages
Proposals and Reports
Planning and Researching for Reports and Proposals
Writing Proposals
Analyzing Information and Writing Reports
Appendices
Formatting Letters, Memos, and E-mail Messages
Writing Correctly
Table of Contents provided by Publisher. All Rights Reserved.

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