9780072551341

Business and Administrative Communication with CD, PowerWeb, and BComm Skill Booster

by
  • ISBN13:

    9780072551341

  • ISBN10:

    0072551348

  • Edition: 6th
  • Format: Hardcover
  • Copyright: 5/23/2002
  • Publisher: McGraw-Hill/Irwin
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List Price: $116.45

Summary

This Sixth Edition of Business and Administrative Communication by Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers. Kitty Locker's text also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings - the BComm Skill Booster, PowerWeb, and the Toolbox CD-ROM - round out the learning experience with Business and Administrative Communication.

Table of Contents

PART ONE The Building Blocks of Effective Messages 1(145)
Business Communication, Management, and Success
2(30)
Building Goodwill
32(24)
Adapting Your Message to Your Audience
56(28)
Making Your Writing Easy to Read
84(26)
Planning, Composing, and Revising
110(14)
Designing Documents, Slides, and Screens
124(21)
PART TWO Letters, Memos, and E-Mail Messages 145(144)
Informative and Positive Messages
146(34)
Negative Messages
180(30)
Persuasive Messages
210(42)
Sales, Fund-Raising, and Promotional Messages
252(37)
PART THREE Interpersonal Communication 289(56)
Communicating Across Cultures
290(24)
Working and Writing in Groups
314(31)
PART FOUR Reports 345(138)
Planning, Proposing, and Researching Reports
346(42)
Analyzing Information and Writing Reports
388(52)
Using Graphs and Other Visuals
440(24)
Making Oral Presentations
464(19)
PART FIVE Job Hunting 483(153)
Resumes
484(34)
Job Application Letters
518(26)
Job Interviews, Follow-Up Letters and Calls, and Job Offers
544(92)
Appendixes
A Formats for Letters, Memos, and E-Mail Messages
567(19)
B Writing Correctly
586(26)
C Making and Communicating Meaning
612(16)
D Crafting Logical Arguments
628(8)
Glossary 636(11)
Notes 647(9)
Photo Credits 656(1)
Company Index 657(5)
Organization Index 662(2)
Subject Index 664

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