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Business and Administrative Communication with Student Toolbox,9780072350739
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Business and Administrative Communication with Student Toolbox

by
Edition:
5th
ISBN13:

9780072350739

ISBN10:
0072350733
Format:
Hardcover
Pub. Date:
8/1/1999
Publisher(s):
MCGRAW HILL PUBL CO

Questions About This Book?

What version or edition is this?
This is the 5th edition with a publication date of 8/1/1999.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

This Fifth Edition of Business and Administrative Communication is a true leader in the field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers. Kitty Locker's text also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. And the state-of-the-art technology coverage is second-to-none.

Table of Contents

Part One The Building Blocks of Effective Messages 1(153)
Business Communication, Management, and Success
2(30)
Building Goodwill
32(26)
Adapting Your Message to Your Audience
58(24)
Making Your Writing Easy to Read
82(32)
Planning, Composing, and Revising
114(16)
Designing Documents, Slides, and Screens
130(23)
Part Two Letters and Memos 153(158)
Informative and Positive Messages
154(36)
Negative Messages
190(30)
Writing Persuasive Messages
220(38)
Handling Difficult Persuasive Situations
258(18)
Sales and Fund-Raising Letters
276(35)
Part Three Interpersonal Communication 311(52)
Communicating Across Cultures
312(22)
Working and Writing in Groups
334(29)
Part Four Reports 363(140)
Planning, Proposing, and Researching Reports
364(40)
Analyzing Information and Writing Reports
404(52)
Using Graphs and Other Visuals
456(26)
Making Oral Presentations
482(21)
Part Five Job Hunting 503(83)
Resumes
504(32)
Job Application Letters
536(28)
Job Interviews, Follow-Up Letters and Calls, and Job Offers
564(22)
Appendixes 586(71)
A Formats for Letters, Memos, and E-Mail Messages
586(22)
B Writing Correctly
608(24)
C Making and Communicating Meaning
632(18)
D Toulmin Logic
650(7)
Glossary 657(12)
Notes 669(10)
Photo Credits 679(2)
Company Index 681(4)
Organization Index 685(2)
Subject Index 687


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