9780073309705

Business and Administrative Communication with Grademax Passcard

by
  • ISBN13:

    9780073309705

  • ISBN10:

    0073309702

  • Edition: 7th
  • Format: Nonspecific Binding
  • Copyright: 12/1/2004
  • Publisher: MCG
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List Price: $183.55

Summary

This Seventh Edition of Business and Administrative Communication by Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers. Kitty Locker's text also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings the BComm Skill Booster, PowerWeb round out the learning experience with Business and Administrative Communication

Table of Contents

The Building Blocks of Effective Messages
Business Communication, Management, and Success
Building Goodwill
Adapting Your Message to Your Audience
Making Your Writing Easy to Read
Planning, Composing, and Revising
Designing Documents and Screens
Letters and Memos
Informative and Positive Messages
Negative Messages
Persuasive Messages
Sales, Fund-Raising, and Promotional Messages
Interpersonal Communication
Communicating Across Cultures
Working and Writing in Groups
Reports
Planning, Proposing, and Researching Reports
Analyzing Information and Writing Reports
Using Graphs and Other Visuals
Making Oral Presentations
Job Hunting
Resumes
Job Application Letters
Job Interviews, Follow-Up Letters and Calls, and Job Offers
Appendixes
Formats for Letters, Memos and E-Mail Messages
Writing Correctly
Making and Communicating Meaning
Crafting Logical Arguments
Table of Contents provided by Publisher. All Rights Reserved.

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