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Business and Administrative Communication,9780256220575
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Business and Administrative Communication

by
ISBN13:

9780256220575

ISBN10:
0256220573
Format:
Hardcover
Pub. Date:
8/1/1997
Publisher(s):
McGraw-Hill College
List Price: $93.05

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Questions About This Book?

What version or edition is this?
This is the edition with a publication date of 8/1/1997.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

This Seventh Edition of Business and Administrative Communication by Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students' careers. Kitty Locker's text also conveys the best possible advice to students through its research base; the author's reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings the BComm Skill Booster, PowerWeb round out the learning experience with Business and Administrative Communication

Table of Contents

PART 1 THE BUILDING BLOCKS OF EFFECTIVE MESSAGES 1(142)
Business Communication, Management, and Success
2(30)
Building Goodwill
32(24)
Adapting Your Message to Your Audience
56(26)
Making Your Writing Easy to Read
82(26)
Effective Strategies for Planning, Composing, and Revising
108(18)
Designing Documents, Slides, and Screens
126(17)
PART 2 LETTERS AND MEMOS 143(162)
Informative and Positive Messages
144(34)
Negative Messages
178(32)
Writing Persuasive Messages
210(40)
Handling Difficult Persuasive Situations
250(20)
Sales and Fund-Raising Letters
270(35)
PART 3 INTERPERSONAL COMMUNICATION 305(50)
International Communication
306(22)
Working and Writing in Groups
328(27)
PART 4 REPORTS 355(140)
Planning, Proposing, and Researching Reports
356(40)
Analyzing Data and Writing Reports
396(50)
Using Graphs and Other Visuals
446(28)
Making Oral Presentations
474(21)
PART 5 JOB HUNTING 495(81)
Resumes
496(32)
Job Application Letters
528(26)
Job Interviews, Follow-Up Letters and Calls, and Job Offers
554(22)
Appendices 576(65)
Formats for Letters and Memos
576(18)
Writing Correctly
594(28)
Making and Communicating Meaning
622(19)
Glossary 641(13)
Notes 654(11)
Indexes 665


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