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Business : A Changing World,9780072973587
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Business : A Changing World

by ; ;
Edition:
5th
ISBN13:

9780072973587

ISBN10:
0072973587
Format:
Paperback
Pub. Date:
12/1/2004
Publisher(s):
McGraw-Hill
List Price: $85.00
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Summary

Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Ferrell/Hirt/Ferrell is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn't inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content and the best teaching support around.

Table of Contents

Business in a Changing World
The Dynamics of Business and Economics
The Business Plan
Business Ethics and Social Responsibility
The Legal and Regulatory Environment
Business in a Borderless World
Managing Information Technology and E-Business
Starting and Growing a Business
Options for Organizing Business
Small Business, Entrepreneurship, and Franchising
Managing for Quality and Competitiveness
The Nature of Management
Organization, Teamwork, and Communication
Production and Operations Management
Dimensions of Marketing Strat
Money and the Financi
Table of Contents provided by Publisher. All Rights Reserved.


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