9780073511757

Business: A Changing World

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  • ISBN13:

    9780073511757

  • ISBN10:

    0073511757

  • Edition: 8th
  • Format: Paperback
  • Copyright: 9/24/2010
  • Publisher: McGraw-Hill/Irwin
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Summary

Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn’t inherit out-dated examples from a hardback derivative.

With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content, and the best teaching support around.

Table of Contents

Business in a Changing World
The Dynamics of Business and Economics
Business Ethics and Social Responsibility
Business in a Borderless World
Starting and Growing a Business
Options for Organizing Business
Small Business, Entrepreneurship, and Franchising
Managing for Quality and Competitiveness
The Nature of Management
Organization, Teamwork, and Communication
Managing Service and Manufacturing Operations
Creating the Human Resource Advantage
Motivating the Workforce
Managing Human Resources
Marketing: Developing Relationships
Customer Driven Marketing
Dimensions of Marketing Strategy
Digital Marketing and Social Networking
Financing the Enterprise
Money and the Financial System
Accounting and Financial Statements
Financial Management and Securities Markets
Appendices
Law Appendix
Personal Finance Appendix
Managing Information Appendix
Table of Contents provided by Publisher. All Rights Reserved.

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Great service April 19, 2011
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I ordered this textbook from ecampus and the purchase was very smooth. The price is very suitable and the book arrived earlier than the delivery date and in a very good condition for a used book exactly as a described. I highly recommend this vendor. Thank you very much :)
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