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Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn’t inherit out-dated examples from a hardback derivative.
With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content, and the best teaching support around.
Table of Contents
|Business in a Changing World|
|The Dynamics of Business and Economics|
|Business Ethics and Social Responsibility|
|Business in a Borderless World|
|Starting and Growing a Business|
|Options for Organizing Business|
|Small Business, Entrepreneurship, and Franchising|
|Managing for Quality and Competitiveness|
|The Nature of Management|
|Organization, Teamwork, and Communication|
|Managing Service and Manufacturing Operations|
|Creating the Human Resource Advantage|
|Motivating the Workforce|
|Managing Human Resources|
|Marketing: Developing Relationships|
|Customer Driven Marketing|
|Dimensions of Marketing Strategy|
|Digital Marketing and Social Networking|
|Financing the Enterprise|
|Money and the Financial System|
|Accounting and Financial Statements|
|Financial Management and Securities Markets|
|Personal Finance Appendix|
|Managing Information Appendix|
|Table of Contents provided by Publisher. All Rights Reserved.|