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Business: A Changing World,9780078023132
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Business: A Changing World

by ; ;
Edition:
9th
ISBN13:

9780078023132

ISBN10:
0078023130
Format:
Paperback
Pub. Date:
1/9/2013
Publisher(s):
McGraw-Hill/Irwin
Includes 2-weeks free access to
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This is the 9th edition with a publication date of 1/9/2013.
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Summary

Business: A Changing World is the fastest growing introductory business programs on the market, and for a simple reason: it carefully blends the right mix of coverage and applications to give students a firm grounding in business principles. Where other books have you sprinting through the semester to get everything in, Business: A Changing World allows breathing space to explore topics and incorporate additional activities important to you and your students.

Built from the ground up, Business: A Changing World is for faculty and students who value a brief, flexible, integrated, and affordable resource that is exciting, applicable, and happening! What sets this fastest-growing learning program apart from the competition? An unrivaled mixture of exciting content and resources blended with application focused text and activities, and fresh topics and examples that show students what is happening in the world of business today!

Table of Contents

Part 1: Business in a Changing World

Chapter 1: The Dynamics of Business and Economics

Chapter 2: Business Ethics and Social Responsibility

Chapter 3: Business in a Borderless World

Part 2: Starting and Growing a Business

Chapter 4: Options for Organizing Business

Chapter 5: Small Business, Entrepreneurship, and Franchising

Part 3: Managing for Quality and Competitiveness

Chapter 6: The Nature of Management

Chapter 7: Organization, Teamwork, and Communication

Chapter 8: Managing Service and Manufacturing Operations

Part 4: Creating the Human Resource Advantage

Chapter 9: Motivating the Workforce

Chapter 10: Managing Human Resources

Part 5: Marketing: Developing Relationships

Chapter 11: Customer Driven Marketing

Chapter 12: Dimensions of Marketing Strategy

Chapter 13: Digital Marketing and Social Networking

Part 6: Financing the Enterprise

Chapter 14: Money and the Financial System

Chapter 15: Accounting and Financial Statements

Chapter 16: Financial Management and Securities Markets

Appendices

Appendix A

Law Appendix

Personal Finance Appendix

Managing Information Appendix



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