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Business : A Changing World with PowerWeb and Enhanced Quizzing CD-ROM,9780072936308
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Business : A Changing World with PowerWeb and Enhanced Quizzing CD-ROM

by
Edition:
4th
ISBN13:

9780072936308

ISBN10:
0072936304
Format:
Paperback
Pub. Date:
6/13/2003
Publisher(s):
McGraw-Hill/Irwin
List Price: $96.60
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Summary

Business: A Changing World is the fastest growing introduction to business text available today. Its success is due in large measure to the real-world, skill-building, decision-focused framework in a compact and timely format, as well as the authors' commitment to providing the content and teaching materials that instructors and students desire. Contemporary examples and boxed features help the fundamental concepts of business come alive for students. The authors provide an abundance of new real-world examples, cases, boxed features, and exercises to make the course interesting and exciting. Feedback from adopters and reviewers alike indicates that they have done an excellent job in providing a complete teaching package that engages and connects students to the realities of business. Authors O.C. Ferrell and Geoff Hirt emphasize the important issues and challenges facing business today, but they also believe that there must be a balance in coverage to avoid an over-emphasis of trendy topics. They believe that students must first learn some of the fundamental concepts that provide a foundation for understanding the world of business. This 4th Edition of Business: A Changing World continues the technology trail-blazing tradition that made the 3rd Edition so successful. In addition to Cybertrek icons throughout the text that lead the students directly to the wealth of information available on the online learning center, a new chapter on Information Technology and e-Business is a heralded feature of the new edition. And the new "dot.comment" boxes provide commentary on internet-related business issues. All chapters in the new edition have been updated with the latest knowledge and best practices that are appropriate for coverage at the introduction to business level, including such important information as NBES, WTO, Mercosur, APEC, the future for small business, and 2000 census data. data.

Table of Contents

Chapter 1 The Dynamics of Business and Economics

Part 1 Business in a Changing World

Chapter 2 Business Ethics and Social Responsibility

Appendix A: The Legal and Regulatory Environment

Chapter 3 Business in a Borderless World

Chapter 4 Managing Information Technology & E-business

Part 2 Starting and Growing a Business

Chapter 5 Options for Organizing Business

Chapter 6 Small Business, Entrepreneurship, and Franchising

Part 3 Managing for Quality and Competitiveness

Chapter 7 Managerial Decision Making

Chapter 8 Organization, Teamwork, and Communication

Chapter 9 Production and Operations Management

Part 4 Creating the Human Resource Advantage

Chapter 10 Motivating the Work Force

Chapter 11 Managing Human Resources

Part 5 Marketing: Developing Relationships

Chapter 12 Customer-Driven Marketing

Chapter 13 Dimensions of Marketing Strategy

Part 6 Financing the Enterprise

Chapter 14 Accounting and Financial Statements

Chapter 15 Money and the Financial System

Chapter 16 Financial Management and Securities Markets

Appendix B: Personal Financial Planning

Appendix C: The Business Plan

Appendix D: Personal Career Plan



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