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Business : A Changing World with Student CD-ROM and Powerweb

by ;
Edition:
4th
ISBN13:

9780072552737

ISBN10:
0072552735
Format:
Paperback
Pub. Date:
5/1/2002
Publisher(s):
McGraw-Hill College

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What version or edition is this?
This is the 4th edition with a publication date of 5/1/2002.
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Summary

Business: A Changing World is the fastest growing introduction to business text available today. Its success is due in large measure to the real-world, skill-building, decision-focused framework in a compact and timely format, as well as the authors' commitment to providing the content and teaching materials that instructors and students desire. Contemporary examples and boxed features help the fundamental concepts of business come alive for students. The authors provide an abundance of new real-world examples, cases, boxed features, and exercises to make the course interesting and exciting. Feedback from adopters and reviewers alike indicates that they have done an excellent job in providing a complete teaching package that engages and connects students to the realities of business.Authors O.C. Ferrell and Geoff Hirt emphasize the important issues and challenges facing business today, but they also believe that there must be a balance in coverage to avoid an over-emphasis of trendy topics. They believe that students must first learn some of the fundamental concepts that provide a foundation for understanding the world of business. This 4th Edition of Business: A Changing World continues the technology trail-blazing tradition that made the 3rd Edition so successful. In addition to Cybertrek icons throughout the text that lead the students directly to the wealth of information available on the online learning center, a new chapter on Information Technology and e-Business is a heralded feature of the new edition. And the new "dot.comment" boxes provide commentary on internet-related business issues. All chapters in the new edition have been updated with the latest knowledge and best practices that are appropriate for coverage at the introduction to business level, including such important information as NBES, WTO, Mercosur, APEC, the future for small business, and 2000 census data. data.

Table of Contents

The Dynamics of Business and Economics
2(27)
Enter the World of Business
``Saturn A Different Kind of Company. A Different Kind of Car''
3(1)
Introduction
4(1)
The Nature of Business
4(1)
The Goal of Business
4(1)
The People and Activities of Business
5(1)
Consider Ethics and Social Responsibility
Serving Up Social Responsibility at McDonald's
5(3)
Why Study Business?
8(1)
The Economic Foundations of Business
8(1)
Economic Systems
9(2)
The Free-Enterprise System
11(1)
The Forces of Supply and Demand
12(1)
Solve the Dilemma
Mrs. Acres Homemade Pies
13(1)
The Nature of Competition
14(1)
Enhance Productivity
Competition in the Paper Towel Market
15(1)
Economic Cycles and Productivity
16(2)
The American Economy
18(1)
A Brief History of the American Economy
18(3)
The Role of the Entrepreneur
21(1)
The Role of Government in the American Economy
22(1)
Can You Learn Business in a Classroom?
22(2)
Explore Your Career Options Changes
24(1)
Review Your Understanding
24(1)
Learn the Terms
25(1)
Check Your Progress
26(1)
Get Involved
26(1)
Build Your Skills: The Forces of Supply and Demand
26(1)
See for Yourself Videocase: Starbucks
27(2)
Part One Business in a Changing World
29(29)
Business Ethics and Social Responsibility
30(28)
Enter the World of Business
Timberland Makes a Difference
31(1)
Introduction
32(1)
Business Ethics and Social Responsibility
32(1)
The Role of Ethics in Business
33(1)
Recognizing Ethical Issues in Business
33(1)
Ethical Issues
34(4)
Solve the Dilemma
Customer Privacy
38(1)
Making Decisions about Ethical Issues
38(1)
Improving Ethical Behavior in Business
39(2)
The Nature of Social Responsibility
41(3)
Social Responsibility Issues
44(1)
Relations with Owners and Stockholders
45(1)
Employee Relations
46(1)
Consumer Relations
47(1)
Environmental Issues
48(2)
Consider Ethics and Social Responsibility
Royal Caribbeans Campaign to ``Save the Waves''
50(1)
Consider Ethics and Social Responsibility
Helping the World, One Can at a Time
51(1)
Community Relations
52(1)
Explore Your Career Options Business Ethics
53(1)
Review Your Understanding
54(1)
Learn the Terms
54(1)
Check Your Progress
55(1)
Get Involved
55(1)
Build Your Skills: Making Decisions about Ethical Issues
55(2)
See for Yourself Videocase: Business Ethics and Social Responsibility at Hershey Foods
57(1)
APPENDIX A The Legal and Regulatory Environment
58(71)
Business in a Borderless World
72(28)
Enter the World of Business
Candy Maker Makes Lollipops for Adults and Children
73(1)
Introduction
74(1)
The Role of International Business
74(1)
Why Nations Trade
74(1)
Trade between Countries
75(1)
Balance of Trade
76(1)
International Trade Barriers
76(1)
Economic Barriers
77(1)
Legal and Political Barriers
78(3)
Social and Cultural Barriers
81(1)
Think Globally
Universal Studios Goes to Japan
82(2)
Technological Barriers
84(1)
Trade Agreements, Alliances, and Organizations
84(1)
General Agreement on Tariffs and Trade (GATT)
84(1)
The North American Free Trade Agreement (NAFTA)
85(1)
Solve the Dilemma
Global Expansion or Business as Usual
86(1)
The European Union (EU)
86(1)
The Common Market of the Southern Cone (MERCOSUR)
87(1)
Asia-Pacific Economic Cooperation (APEC)
88(1)
World Bank
88(1)
International Monetary Fund
88(1)
Getting Involved in International Business
88(5)
Exporting and Importing
89(1)
Trading Companies
90(1)
Licensing and Franchising
90(1)
Contract Manufacturing
91(1)
Joint Ventures and Alliances
91(1)
Direct Investment
92(1)
Embrace Technology
Online Global Marketing
93(1)
Multinational Corporations
93(1)
International Business Strategies
94(1)
Developing Stategies
94(1)
Managing the Challenges of Global Business
95(1)
Explore Your Career Options
Preparing for the Borderless World
95(1)
Review Your Understanding
96(1)
Learn the Terms
97(1)
Check Your Progress
97(1)
Get Involved
97(1)
Build Your Skills: Global Awareness
98(1)
See for Yourself Videocase: American President Lines (APL)
99(1)
Managing Information Technology and E-Business
100(29)
Enter the World of Business
The Success, then Failure of eToys
101(1)
Introduction
102(1)
The Role and Impact of Technology in the Economy
102(1)
Managing Information
103(1)
Management Information Systems
104(1)
The Internet
105(2)
How the Internet Works
107(1)
Internet Users
107(1)
Internet Uses
108(2)
E-Business
110(1)
Solve the Dilemma
Developing Successful Freeware
111(1)
The Nature of E-Business
112(2)
E-Business Models
114(2)
Legal and Social Issues of Information Technology and E-Business
116(1)
Privacy
116(2)
Consider Ethics and Social Responsibility
DoubleClick Inc.
118(2)
dot.comment
TRUSTe: ``Building a Web You Can Believe In''
120(1)
Identity Theft
121(1)
Protection of Intellectual Property and Copyrights
121(1)
The Dynamic Nature of Information Technology and E-Business
122(1)
Explore Your Career Options
Information Technology Career Options
123(1)
Review Your Understanding
124(1)
Learn the Terms
124(1)
Check Your Progress
125(1)
Get Involved
125(1)
Build Your Skills: Planning a Website
125(1)
See for Yourself Videocase: Metamor Technologies, Inc.
126(1)
Part One Role-Play Exercise: National Farm and Garden, Inc.
127(2)
Part Two Starting and Growing a Business
129(54)
Options for Organizing Business
130(26)
Enter the World of Business
Deciding the Ownership Form
131(1)
Introduction
132(1)
Sole Proprietorships
132(1)
Advantages of Sole Proprietorships
132(2)
Disadvantages of Sole Proprietorships
134(1)
Partnerships
135(1)
Types of Partnerships
135(1)
Articles of Partnership
136(1)
Advantages of Partnerships
136(1)
Disadvantages of Partnerships
137(1)
Taxation of Partnerships
138(1)
Corporations
139(1)
Creating a Corporation
139(1)
Types of Corporations
140(1)
Strive for Quality
The Longaberger Company Makes Baskets
140(3)
Embrace Technology
Working the Net Properly Can Lead to a Big Payoff
143(1)
Elements of a Corporation
143(2)
Advantages of Corporations
145(1)
Disadvantages of Corporations
146(1)
Other Types of Ownership
147(1)
S Corporations
147(1)
Solve the Dilemma
To Incorporate or Not to Incorporate
147(1)
Limited Liability Companies
147(1)
Cooperatives
148(1)
Trends in Business Ownership: Mergers and Acquisitions
148(2)
Explore Your Career Options
Evaluating a Job Offer
150(1)
Review Your Understanding
151(1)
Learn the Terms
152(1)
Check Your Progress
152(1)
Get Involved
153(1)
Build Your Skills: Selecting a Form of Business
153(1)
See for Yourself Videocase: Ben and Jerry's
154(2)
Small Business, Entrepreneurship, and Franchising
156(27)
Enter the World of Business
King of Kites
157(1)
Introduction
158(1)
The Nature of Entrepreneurship and Small Business
158(1)
What Is a Small Business?
159(1)
The Role of Small Business in the American Economy
159(2)
Industries That Attract Small Business
161(2)
Advantages of Small-Business Ownership
163(1)
Personal Advantages
163(1)
Consider Ethics and Social Responsibility
Lighting up the World, One Life at a Time
164(1)
Business Advantages
164(2)
Disadvantages of Small-Business Ownership
166(1)
High Stress Level
166(1)
High Failure Rate
166(2)
Starting a Small Business
168(1)
The Business Plan
168(1)
Forms of Business Ownership
169(1)
Financial Resources
169(2)
Solve the Dilemma
The Small-Business Challenge
171(1)
Approaches to Starting a Small Business
171(1)
Help for Small-Business Managers
172(2)
Think Globally
Subway Is Sublime
174(1)
The Future for Small Business
175(1)
Demographic Trends
175(1)
Technological and Economic Trends
176(1)
Making Big Business Act ``Small''
177(1)
Explore Your Careers Options
Look to Small Business
177(1)
Review Your Understanding
178(1)
Learn the Terms
179(1)
Check Your Progress
179(1)
Get Involved
179(1)
Build Your Skills: Creativity
179(2)
See for Yourself Videocase: Artists' Frame Service
181(1)
Part Two Role-Play Exercise: Human Response, Inc.
182(1)
Part Three Managing for Quality and Competitiveness
183(84)
The Nature of Management
184(30)
Enter the World of Business
Meg Whitman Manages eBay
185(1)
Introduction
186(1)
The Importance of Management
186(1)
Management Functions
186(1)
Planning
187(2)
Enhance Productivity
Thinking out of the Cereal Box
189(1)
Organizing
190(1)
Staffing
191(1)
Directing
192(1)
Controlling
193(1)
Types of Management
194(1)
Levels of Management
194(4)
Areas of Management
198(1)
Value Diversity
Avon: A Company Managed by Women for Women
198(1)
Skills Needed by Managers
199(1)
Leadership
200(2)
Technical Expertise
202(1)
Conceptual Skills
202(1)
Analytical Skills
203(1)
Human Relations Skills
203(1)
Where Do Managers Come From?
203(1)
Decision Making
204(1)
Recognizing and Defining the Decision Situation
204(1)
Developing Options
205(1)
Analyzing Options
205(1)
Solve the Dilemma
Making Infinity Computers Competitive
206(1)
Selecting the Best Option
206(1)
Implementing the Decision
206(1)
Monitoring the Consequences
206(1)
The Reality of Management
207(1)
Explore Your Career Options
Management Is Alive and Well
208(1)
Review Your Understanding
209(1)
Learn the Terms
209(1)
Check Your Progress
210(1)
Get Involved
210(1)
Build Your Skills: Functions of Management
210(2)
See for Yourself Videocase IBM
212(2)
Organization, Teamwork, and Communication
214(26)
Enter the World of Business
Chrysler and Mecedes Learn the Importance of Teamwork
215(1)
Introduction
216(1)
Developing Organizational Structure
216(1)
Specialization
216(2)
Departmentalization
218(1)
Functional Departmentalization
218(1)
Product Departmentalization
218(1)
Geographical Departmentalization
218(1)
Customer Departmentalization
219(1)
The Role of Groups and Teams in Organizations
220(1)
Benefits of Teams
221(1)
Types of Groups
221(2)
Enhance Productivity
War Games to Learn TLC
223(1)
Assigning Responsibility and Delegating Authority
223(1)
Delegation of Authority
224(1)
Degree of Centralization
224(1)
Span of Management
225(1)
Organizational Layers
226(1)
Forms of Organizational Structure
227(1)
Line Structure
227(1)
Solve the Dilemma
Quest Star in Transition
227(1)
Line-and-Staff Structure
228(1)
Multidivisional Structure
228(1)
Matrix Structure
229(1)
Communicating in Organizations
230(1)
Formal Communication
231(1)
Informal Communication Channels
232(1)
Monitoring Communications
233(1)
Organizational Culture
233(1)
Enhance Productivity
Culture Makeover at Alberto-Culver North America
234(1)
Explore Your Career Options Flexibility First!
235(1)
Review Your Understanding
236(1)
Learn the Terms
237(1)
Check Your Progress
237(1)
Get Involved
237(1)
Build Your Skills: Teamwork
238(1)
See for Yourself Videocase: Big Apple Bagel and St. Louis Bread Company
239(1)
Production and Operations Management
240(27)
Enter the World of Business
Operations Management at Schlitterbahn
241(1)
Introduction
242(1)
The Nature of Operations Management
242(1)
The Transformation Process
243(1)
Operations Management in Service Businesses
244(2)
Planning and Designing Operations Systems
246(1)
Planning the Product
246(1)
Designing the Operations Processes
247(1)
Planning Capacity
248(1)
Planning Facilities
248(3)
Solve the Dilemma
Planning for Pizza
251(1)
Managing Logistics
252(1)
Purchasing
252(1)
Managing Inventory
252(1)
Enhance Productivity
Office Depot's E-Diva
253(2)
Routing and Scheduling
255(2)
Managing Quality
257(1)
Strive for Quality
Spicer Driveshaft Division of Dana Corporation
258(1)
Establishing Standards---ISO 9000
259(1)
Inspection
260(1)
Sampling
260(1)
Explore Your Career Options
A Future in Quality Assurance
261(1)
Review Your Understanding
261(1)
Learn the Terms
262(1)
Check Your Progress
262(1)
Get Involved
263(1)
Build Your Skills: Reducing Cycle Time
263(1)
See for Yourself Videocase: Alton Bridge
264(2)
Part Three Role-Play Exercise: McDougal Aircraft Company
266(1)
Part Four Creating the Human Resource Advantage
267(56)
Motivating the Workforce
268(24)
Enter the World of Business
Hot Coals Anyone?
269(1)
Introduction
270(1)
Nature of Human Relations
270(2)
Historical Perspectives on Employee Motivation
272(1)
Classical Theory of Motivation
272(1)
The Hawthorne Studies
273(1)
Theories of Employee Motivation
274(1)
Maslow's Hierarchy of Needs
274(2)
Herzberg's Two-Factor Theory
276(1)
Enhance Productivity
Bringing Home the Bacon
277(1)
McGregor's Theory X and Theory Y
278(1)
Theory Z
279(1)
Variations on Theory Z
279(1)
Equity Theory
280(1)
Expectancy Theory
280(1)
Strategies for Motivating Employees
281(1)
Behavior Modification
281(1)
Job Design
281(2)
Solve the Dilemma
Motivating to Win
283(2)
Enhance Productivity
Recipe for Telecommuting Success
285(1)
Importance of Motivational Strategies
285(1)
Explore Your Career Options
Rating Metropolitan Areas
286(1)
Review Your Understanding
287(1)
Learn the Terms
288(1)
Check Your Progress
288(1)
Get Involved
288(1)
Build Your Skills: Motivating
288(1)
See for Yourself Videocase Southwest Airlines
289(3)
Managing Human Resources
292(31)
Enter the World of Business
Hire Ho, Hire Ho!
293(1)
Introduction
294(1)
The Nature of Human Resources Management
294(1)
Planning for Human Resources Needs
294(1)
Recruiting and Selecting New Employees
295(1)
Recruiting
295(1)
Selection
296(2)
Legal Issues in Recruiting and Selecting
298(1)
Affirmative Action
299(1)
Developing the Workforce
300(1)
Training and Development
300(1)
Assessing Performance
301(1)
dot.comment
Learning with games2train.com
301(2)
Turnover
303(2)
Compensating the Workforce
305(1)
Financial Compensation
305(1)
Solve the Dilemma
Morale among the Survivors
306(1)
Benefits
307(2)
Managing Unionized Employees
309(1)
Collective Bargaining
309(2)
Resolving Disputes
311(1)
The Importance of Workforce Diversity
312(1)
The Characteristics of Diversity
312(1)
Why Is Diversity Important?
313(1)
The Benefits of Workforce Diversity
313(1)
Value Diversity
Cultural Diversity in the Cubicle
314(1)
Explore Your Career Options
How Much Does It Pay?
315(1)
Review Your Understanding
316(1)
Learn the Terms
317(1)
Check Your Progress
317(1)
Get Involved
318(1)
Build Your Skills: Appreciating and Valuing Diversity
318(1)
See for Yourself Videocase: Finding and Keeping the Best Employees
319(2)
Part Four Role-Play Exercise: eQuality Assured
321(2)
Part Five Marketing: Developing Relationships
323(58)
Customer-Driven Marketing
324(24)
Enter the World of Business
Video Game Wars
325(1)
Introduction
326(1)
Nature of Marketing
326(1)
The Exchange Relationship
326(1)
Marketing Creates Utility
327(1)
Functions of Marketing
328(1)
The Marketing Concept
329(1)
Customer Relationship Management
330(1)
Developing a Marketing Strategy
331(1)
Selecting a Target Market
331(4)
Developing a Marketing Mix
335(2)
Marketing Research and Information Systems
337(1)
dot.comment
Look-Look.com
338(2)
Buying Behavior
340(1)
Psychological Variables of Buying Behavior
340(1)
Solve the Dilemma
Will It Go?
340(1)
Social Variables of Buying Behavior
340(2)
Understanding Buying Behavior
342(1)
The Marketing Environment
342(1)
Embrace Technology
Mystery Marketing with Buddy Lee
343(1)
Explore Your Career Options
Customer Service in a Service Economy
344(1)
Review Your Understanding
344(1)
Learn the Terms
345(1)
Check Your Progress
345(1)
Get Involved
346(1)
Build Your Skills: The Marketing Mix
346(1)
See for Yourself Videocase: E-Commerce
347(1)
Dimensions of Marketing Strategy
348(33)
Enter the World of Business
Domino's Delivers
349(1)
Introduction
350(1)
The Marketing Mix
350(1)
Product Strategy
350(1)
Developing New Products
350(2)
Classifying Products
352(1)
Product Line and Product Mix
353(1)
Product Life Cycle
353(1)
Identifying Products
354(1)
Enhance Productivity
Revitalizing a Maturing Brand
355(4)
Pricing Strategy
359(1)
Pricing Objectives
359(1)
Specific Pricing Strategies
359(1)
Distribution Strategy
360(1)
Marketing Channels
361(2)
Intensity of Market Coverage
363(2)
Physical Distribution
365(1)
Consider Ethics and Social Responsibility
Home Depot
366(1)
Importance of Distribution in a Marketing Strategy
366(1)
Solve the Dilemma
Better Health with Snacks
367(1)
Promotion Strategy
367(1)
The Promotion Mix
367(5)
Promotion Strategies: To Push or To Pull
372(1)
Objectives of Promotion
373(1)
Promotional Positioning
373(1)
Explore Your Career Options
Diverse Opportunities in Marketing
374(1)
Review Your Understanding
374(1)
Learn the Terms
375(1)
Check Your Progress
376(1)
Get Involved
376(1)
Build Your Skills: Analyzing Motel 6's Marketing Strategy
376(1)
See for Yourself Videocase: Alligator Records
377(2)
Part Five Role-Play Exercise: RedRiverShops.com
379(2)
Part Six Financing the Enterprise
381(82)
Accounting and Financial Statements
382(28)
Enter the World of Business
Differences in International Accounting
383(1)
Introduction
384(1)
The Nature of Accounting
384(1)
Accountants
384(1)
Accounting or Bookkeeping?
385(1)
The Uses of Accounting Information
385(3)
The Accounting Process
388(1)
The Accounting Equation
388(1)
Double-Entry Bookkeeping
388(1)
The Accounting Cycle
389(2)
Financial Statements
391(1)
The Income Statement
392(3)
Embrace Technology
Ford Uses the Internet to Cut Accounting Expenses
395(1)
The Balance Sheet
395(4)
Ratio Analysis: Analyzing Financial Statements
399(1)
Profitability Ratios
400(1)
Asset Utilization Ratios
400(1)
Consider Ethics and Social Responsibility
Accounting Fraud at Cendant Corp.
401(1)
Liquidity Ratios
402(1)
Debt Utilization Ratios
402(1)
Solve the Dilemma
Exploring the Secrets of Accounting
403(1)
Per Share Data
403(1)
Industry Analysis
404(1)
Explore Your Career Options
More Power to the Accountants
405(1)
Review Your Understanding
406(1)
Learn the Terms
407(1)
Check Your Progress
407(1)
Get Involved
407(1)
Build Your Skills: Financial Analysis
408(1)
See for Yourself Videocase: The Many Purposes of Accounting Statements
408(2)
Money and the Financial System
410(26)
Enter the World of Busines
The Federal Reserve Board
411(1)
Introduction
412(1)
Money in the Financial System
412(1)
Functions of Money
412(1)
Characteristics of Money
413(1)
Types of Money
414(2)
Embrace Technology
Check Cashing for the Unbanked
416(2)
Value Diversity
Credit Card Companies Target Women
418(1)
The American Financial System
418(1)
The Federal Reserve System
419(3)
Banking Institutions
422(2)
Nonbanking Institutions
424(1)
Solve the Dilemma
Seeing the Financial Side of Business
425(2)
Electronic Banking
427(2)
Challenge and Change in the Commercial Banking Industry
429(1)
Explore Your Career Options
What Do Economists Do?
430(1)
Review Your Understanding
431(1)
Learn the Terms
432(1)
Check Your Progress
432(1)
Get Involved
432(1)
Build Your Skills: Managing Money
433(1)
See for Yourself Videocase: Why Stocks? Why Bonds?
433(3)
Financial Management and Securities Markets
436(27)
Enter the World of Business
Online Investing
437(1)
Introduction
438(1)
Managing Current Assets and Liabilities
438(1)
Managing Current Assets
438(1)
Enhance Productivity
Working Capital Problems in a Small Business
439(3)
Managing Current Liabilities
442(2)
Managing Fixed Assets
444(1)
Capital Budgeting and Project Selection
444(1)
Embrace Technology
Ford: Using Technology to Reinvent the Auto Industry
445(1)
Assessing Risk
445(1)
Pricing Long-Term Money
446(1)
Solve the Dilemma
Surviving Rapid Growth
447(1)
Financing with Long-Term Liabilities
447(1)
Bond: Corporate IOUs
448(1)
Types of Bonds
449(1)
Financing with Owners' Equity
450(2)
Investment Banking
452(1)
The Securities Markets
453(1)
Organized Exchanges
454(1)
The Over-the-Counter Market
454(1)
Measuring Market Performance
455(2)
Explore Your Career Options
Financial Management
457(1)
Review Your Understanding
458(1)
Learn the Terms
459(1)
Check Your Progress
459(1)
Get Involved
459(1)
Build Your Skills: Choosing among Projects
460(1)
See for Yourself Videocase: Role of the Financial Manager
461(1)
Part Six Role-Playing Exercise: Dana Fashing Designs, Inc.
462(1)
Appendix B Personal Financial Planning 463(16)
Appendix C The Business Plan 479(9)
Appendix D Personal Career Plan 488
Glossary 1(1)
Photo Credits 1(1)
Endnotes 1(1)
Index 1


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