Business : A Changing World with Student CD-ROM and Powerweb

by FERRELL

Edition:

4th

ISBN13:

9780072552737

ISBN10:

0072552735

Format:

Paperback

Pub. Date:

5/1/2002

Publisher(s):

McGraw-Hill College

Upgraded Edition: Click here!

Other versions by this Author

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Summary

Business: A Changing World is the fastest growing introduction to business text available today. Its success is due in large measure to the real-world, skill-building, decision-focused framework in a compact and timely format, as well as the authors' commitment to providing the content and teaching materials that instructors and students desire. Contemporary examples and boxed features help the fundamental concepts of business come alive for students. The authors provide an abundance of new real-world examples, cases, boxed features, and exercises to make the course interesting and exciting. Feedback from adopters and reviewers alike indicates that they have done an excellent job in providing a complete teaching package that engages and connects students to the realities of business.Authors O.C. Ferrell and Geoff Hirt emphasize the important issues and challenges facing business today, but they also believe that there must be a balance in coverage to avoid an over-emphasis of trendy topics. They believe that students must first learn some of the fundamental concepts that provide a foundation for understanding the world of business. This 4th Edition of Business: A Changing World continues the technology trail-blazing tradition that made the 3rd Edition so successful. In addition to Cybertrek icons throughout the text that lead the students directly to the wealth of information available on the online learning center, a new chapter on Information Technology and e-Business is a heralded feature of the new edition. And the new "dot.comment" boxes provide commentary on internet-related business issues. All chapters in the new edition have been updated with the latest knowledge and best practices that are appropriate for coverage at the introduction to business level, including such important information as NBES, WTO, Mercosur, APEC, the future for small business, and 2000 census data. data.

The Dynamics of Business and Economics

(27)

Enter the World of Business

``Saturn A Different Kind of Company. A Different Kind of Car''

(1)

Introduction

(1)

The Nature of Business

(1)

The Goal of Business

(1)

The People and Activities of Business

(1)

Consider Ethics and Social Responsibility

Serving Up Social Responsibility at McDonald's

(3)

Why Study Business?

(1)

The Economic Foundations of Business

(1)

Economic Systems

(2)

The Free-Enterprise System

(1)

The Forces of Supply and Demand

(1)

Solve the Dilemma

Mrs. Acres Homemade Pies

(1)

The Nature of Competition

(1)

Enhance Productivity

Competition in the Paper Towel Market

(1)

Economic Cycles and Productivity

(2)

The American Economy

(1)

A Brief History of the American Economy

(3)

The Role of the Entrepreneur

(1)

The Role of Government in the American Economy

(1)

Can You Learn Business in a Classroom?

(2)

Explore Your Career Options Changes

(1)

Review Your Understanding

(1)

Learn the Terms

(1)

Check Your Progress

(1)

Get Involved

(1)

Build Your Skills: The Forces of Supply and Demand

(1)

See for Yourself Videocase: Starbucks

(2)

Part One Business in a Changing World

(29)

Business Ethics and Social Responsibility

(28)

Enter the World of Business

Timberland Makes a Difference

(1)

Introduction

(1)

Business Ethics and Social Responsibility

(1)

The Role of Ethics in Business

(1)

Recognizing Ethical Issues in Business

(1)

Ethical Issues

(4)

Solve the Dilemma

Customer Privacy

(1)

Making Decisions about Ethical Issues

(1)

Improving Ethical Behavior in Business

(2)

The Nature of Social Responsibility

(3)

Social Responsibility Issues

(1)

Relations with Owners and Stockholders

(1)

Employee Relations

(1)

Consumer Relations

(1)

Environmental Issues

(2)

Consider Ethics and Social Responsibility

Royal Caribbeans Campaign to ``Save the Waves''

(1)

Consider Ethics and Social Responsibility

Helping the World, One Can at a Time

(1)

Community Relations

(1)

Explore Your Career Options Business Ethics

(1)

Review Your Understanding

(1)

Learn the Terms

(1)

Check Your Progress

(1)

Get Involved

(1)

Build Your Skills: Making Decisions about Ethical Issues

(2)

See for Yourself Videocase: Business Ethics and Social Responsibility at Hershey Foods

(1)

APPENDIX A The Legal and Regulatory Environment

(71)

Business in a Borderless World

(28)

Enter the World of Business

Candy Maker Makes Lollipops for Adults and Children

(1)

Introduction

(1)

The Role of International Business

(1)

Why Nations Trade

(1)

Trade between Countries

(1)

Balance of Trade

(1)

International Trade Barriers

(1)

Economic Barriers

(1)

Legal and Political Barriers

(3)

Social and Cultural Barriers

(1)

Think Globally

Universal Studios Goes to Japan

(2)

Technological Barriers

(1)

Trade Agreements, Alliances, and Organizations

(1)

General Agreement on Tariffs and Trade (GATT)

(1)

The North American Free Trade Agreement (NAFTA)

(1)

Solve the Dilemma

Global Expansion or Business as Usual

(1)

The European Union (EU)

(1)

The Common Market of the Southern Cone (MERCOSUR)

(1)

Asia-Pacific Economic Cooperation (APEC)

(1)

World Bank

(1)

International Monetary Fund

(1)

Getting Involved in International Business

(5)

Exporting and Importing

(1)

Trading Companies

(1)

Licensing and Franchising

(1)

Contract Manufacturing

(1)

Joint Ventures and Alliances

(1)

Direct Investment

(1)

Embrace Technology

Online Global Marketing

(1)

Multinational Corporations

(1)

International Business Strategies

(1)

Developing Stategies

(1)

Managing the Challenges of Global Business

(1)

Explore Your Career Options

Preparing for the Borderless World

(1)

Review Your Understanding

(1)

Learn the Terms

(1)

Check Your Progress

(1)

Get Involved

(1)

Build Your Skills: Global Awareness

(1)

See for Yourself Videocase: American President Lines (APL)

(1)

Managing Information Technology and E-Business

100

(29)

Enter the World of Business

The Success, then Failure of eToys

101

(1)

Introduction

102

(1)

The Role and Impact of Technology in the Economy

102

(1)

Managing Information

103

(1)

Management Information Systems

104

(1)

The Internet

105

(2)

How the Internet Works

107

(1)

Internet Users

107

(1)

Internet Uses

108

(2)

E-Business

110

(1)

Solve the Dilemma

Developing Successful Freeware

111

(1)

The Nature of E-Business

112

(2)

E-Business Models

114

(2)

Legal and Social Issues of Information Technology and E-Business

116

(1)

Privacy

116

(2)

Consider Ethics and Social Responsibility

DoubleClick Inc.

118

(2)

dot.comment

TRUSTe: ``Building a Web You Can Believe In''

120

(1)

Identity Theft

121

(1)

Protection of Intellectual Property and Copyrights

121

(1)

The Dynamic Nature of Information Technology and E-Business

122

(1)

Explore Your Career Options

Information Technology Career Options

123

(1)

Review Your Understanding

124

(1)

Learn the Terms

124

(1)

Check Your Progress

125

(1)

Get Involved

125

(1)

Build Your Skills: Planning a Website

125

(1)

See for Yourself Videocase: Metamor Technologies, Inc.

126

(1)

Part One Role-Play Exercise: National Farm and Garden, Inc.

127

(2)

Part Two Starting and Growing a Business

129

(54)

Options for Organizing Business

130

(26)

Enter the World of Business

Deciding the Ownership Form

131

(1)

Introduction

132

(1)

Sole Proprietorships

132

(1)

Advantages of Sole Proprietorships

132

(2)

Disadvantages of Sole Proprietorships

134

(1)

Partnerships

135

(1)

Types of Partnerships

135

(1)

Articles of Partnership

136

(1)

Advantages of Partnerships

136

(1)

Disadvantages of Partnerships

137

(1)

Taxation of Partnerships

138

(1)

Corporations

139

(1)

Creating a Corporation

139

(1)

Types of Corporations

140

(1)

Strive for Quality

The Longaberger Company Makes Baskets

140

(3)

Embrace Technology

Working the Net Properly Can Lead to a Big Payoff

143

(1)

Elements of a Corporation

143

(2)

Advantages of Corporations

145

(1)

Disadvantages of Corporations

146

(1)

Other Types of Ownership

147

(1)

S Corporations

147

(1)

Solve the Dilemma

To Incorporate or Not to Incorporate

147

(1)

Limited Liability Companies

147

(1)

Cooperatives

148

(1)

Trends in Business Ownership: Mergers and Acquisitions

148

(2)

Explore Your Career Options

Evaluating a Job Offer

150

(1)

Review Your Understanding

151

(1)

Learn the Terms

152

(1)

Check Your Progress

152

(1)

Get Involved

153

(1)

Build Your Skills: Selecting a Form of Business

153

(1)

See for Yourself Videocase: Ben and Jerry's

154

(2)

Small Business, Entrepreneurship, and Franchising

156

(27)

Enter the World of Business

King of Kites

157

(1)

Introduction

158

(1)

The Nature of Entrepreneurship and Small Business

158

(1)

What Is a Small Business?

159

(1)

The Role of Small Business in the American Economy

159

(2)

Industries That Attract Small Business

161

(2)

Advantages of Small-Business Ownership

163

(1)

Personal Advantages

163

(1)

Consider Ethics and Social Responsibility

Lighting up the World, One Life at a Time

164

(1)

Business Advantages

164

(2)

Disadvantages of Small-Business Ownership

166

(1)

High Stress Level

166

(1)

High Failure Rate

166

(2)

Starting a Small Business

168

(1)

The Business Plan

168

(1)

Forms of Business Ownership

169

(1)

Financial Resources

169

(2)

Solve the Dilemma

The Small-Business Challenge

171

(1)

Approaches to Starting a Small Business

171

(1)

Help for Small-Business Managers

172

(2)

Think Globally

Subway Is Sublime

174

(1)

The Future for Small Business

175

(1)

Demographic Trends

175

(1)

Technological and Economic Trends

176

(1)

Making Big Business Act ``Small''

177

(1)

Explore Your Careers Options

Look to Small Business

177

(1)

Review Your Understanding

178

(1)

Learn the Terms

179

(1)

Check Your Progress

179

(1)

Get Involved

179

(1)

Build Your Skills: Creativity

179

(2)

See for Yourself Videocase: Artists' Frame Service

181

(1)

Part Two Role-Play Exercise: Human Response, Inc.

182

(1)

Part Three Managing for Quality and Competitiveness

183

(84)

The Nature of Management

184

(30)

Enter the World of Business

Meg Whitman Manages eBay

185

(1)

Introduction

186

(1)

The Importance of Management

186

(1)

Management Functions

186

(1)

Planning

187

(2)

Enhance Productivity

Thinking out of the Cereal Box

189

(1)

Organizing

190

(1)

Staffing

191

(1)

Directing

192

(1)

Controlling

193

(1)

Types of Management

194

(1)

Levels of Management

194

(4)

Areas of Management

198

(1)

Value Diversity

Avon: A Company Managed by Women for Women

198

(1)

Skills Needed by Managers

199

(1)

Leadership

200

(2)

Technical Expertise

202

(1)

Conceptual Skills

202

(1)

Analytical Skills

203

(1)

Human Relations Skills

203

(1)

Where Do Managers Come From?

203

(1)

Decision Making

204

(1)

Recognizing and Defining the Decision Situation

204

(1)

Developing Options

205

(1)

Analyzing Options

205

(1)

Solve the Dilemma

Making Infinity Computers Competitive

206

(1)

Selecting the Best Option

206

(1)

Implementing the Decision

206

(1)

Monitoring the Consequences

206

(1)

The Reality of Management

207

(1)

Explore Your Career Options

Management Is Alive and Well

208

(1)

Review Your Understanding

209

(1)

Learn the Terms

209

(1)

Check Your Progress

210

(1)

Get Involved

210

(1)

Build Your Skills: Functions of Management

210

(2)

See for Yourself Videocase IBM

212

(2)

Organization, Teamwork, and Communication

214

(26)

Enter the World of Business

Chrysler and Mecedes Learn the Importance of Teamwork

215

(1)

Introduction

216

(1)

Developing Organizational Structure

216

(1)

Specialization

216

(2)

Departmentalization

218

(1)

Functional Departmentalization

218

(1)

Product Departmentalization

218

(1)

Geographical Departmentalization

218

(1)

Customer Departmentalization

219

(1)

The Role of Groups and Teams in Organizations

220

(1)

Benefits of Teams

221

(1)

Types of Groups

221

(2)

Enhance Productivity

War Games to Learn TLC

223

(1)

Assigning Responsibility and Delegating Authority

223

(1)

Delegation of Authority

224

(1)

Degree of Centralization

224

(1)

Span of Management

225

(1)

Organizational Layers

226

(1)

Forms of Organizational Structure

227

(1)

Line Structure

227

(1)

Solve the Dilemma

Quest Star in Transition

227

(1)

Line-and-Staff Structure

228

(1)

Multidivisional Structure

228

(1)

Matrix Structure

229

(1)

Communicating in Organizations

230

(1)

Formal Communication

231

(1)

Informal Communication Channels

232

(1)

Monitoring Communications

233

(1)

Organizational Culture

233

(1)

Enhance Productivity

Culture Makeover at Alberto-Culver North America

234

(1)

Explore Your Career Options Flexibility First!

235

(1)

Review Your Understanding

236

(1)

Learn the Terms

237

(1)

Check Your Progress

237

(1)

Get Involved

237

(1)

Build Your Skills: Teamwork

238

(1)

See for Yourself Videocase: Big Apple Bagel and St. Louis Bread Company

239

(1)

Production and Operations Management

240

(27)

Enter the World of Business

Operations Management at Schlitterbahn

241

(1)

Introduction

242

(1)

The Nature of Operations Management

242

(1)

The Transformation Process

243

(1)

Operations Management in Service Businesses

244

(2)

Planning and Designing Operations Systems

246

(1)

Planning the Product

246

(1)

Designing the Operations Processes

247

(1)

Planning Capacity

248

(1)

Planning Facilities

248

(3)

Solve the Dilemma

Planning for Pizza

251

(1)

Managing Logistics

252

(1)

Purchasing

252

(1)

Managing Inventory

252

(1)

Enhance Productivity

Office Depot's E-Diva

253

(2)

Routing and Scheduling

255

(2)

Managing Quality

257

(1)

Strive for Quality

Spicer Driveshaft Division of Dana Corporation

258

(1)

Establishing Standards---ISO 9000

259

(1)

Inspection

260

(1)

Sampling

260

(1)

Explore Your Career Options

A Future in Quality Assurance

261

(1)

Review Your Understanding

261

(1)

Learn the Terms

262

(1)

Check Your Progress

262

(1)

Get Involved

263

(1)

Build Your Skills: Reducing Cycle Time

263

(1)

See for Yourself Videocase: Alton Bridge

264

(2)

Part Three Role-Play Exercise: McDougal Aircraft Company

266

(1)

Part Four Creating the Human Resource Advantage

267

(56)

Motivating the Workforce

268

(24)

Enter the World of Business

Hot Coals Anyone?

269

(1)

Introduction

270

(1)

Nature of Human Relations

270

(2)

Historical Perspectives on Employee Motivation

272

(1)

Classical Theory of Motivation

272

(1)

The Hawthorne Studies

273

(1)

Theories of Employee Motivation

274

(1)

Maslow's Hierarchy of Needs

274

(2)

Herzberg's Two-Factor Theory

276

(1)

Enhance Productivity

Bringing Home the Bacon

277

(1)

McGregor's Theory X and Theory Y

278

(1)

Theory Z

279

(1)

Variations on Theory Z

279

(1)

Equity Theory

280

(1)

Expectancy Theory

280

(1)

Strategies for Motivating Employees

281

(1)

Behavior Modification

281

(1)

Job Design

281

(2)

Solve the Dilemma

Motivating to Win

283

(2)

Enhance Productivity

Recipe for Telecommuting Success

285

(1)

Importance of Motivational Strategies

285

(1)

Explore Your Career Options

Rating Metropolitan Areas

286

(1)

Review Your Understanding

287

(1)

Learn the Terms

288

(1)

Check Your Progress

288

(1)

Get Involved

288

(1)

Build Your Skills: Motivating

288

(1)

See for Yourself Videocase Southwest Airlines

289

(3)

Managing Human Resources

292

(31)

Enter the World of Business

Hire Ho, Hire Ho!

293

(1)

Introduction

294

(1)

The Nature of Human Resources Management

294

(1)

Planning for Human Resources Needs

294

(1)

Recruiting and Selecting New Employees

295

(1)

Recruiting

295

(1)

Selection

296

(2)

Legal Issues in Recruiting and Selecting

298

(1)

Affirmative Action

299

(1)

Developing the Workforce

300

(1)

Training and Development

300

(1)

Assessing Performance

301

(1)

dot.comment

Learning with games2train.com

301

(2)

Turnover

303

(2)

Compensating the Workforce

305

(1)

Financial Compensation

305

(1)

Solve the Dilemma

Morale among the Survivors

306

(1)

Benefits

307

(2)

Managing Unionized Employees

309

(1)

Collective Bargaining

309

(2)

Resolving Disputes

311

(1)

The Importance of Workforce Diversity

312

(1)

The Characteristics of Diversity

312

(1)

Why Is Diversity Important?

313

(1)

The Benefits of Workforce Diversity

313

(1)

Value Diversity

Cultural Diversity in the Cubicle

314

(1)

Explore Your Career Options

How Much Does It Pay?

315

(1)

Review Your Understanding

316

(1)

Learn the Terms

317

(1)

Check Your Progress

317

(1)

Get Involved

318

(1)

Build Your Skills: Appreciating and Valuing Diversity

318

(1)

See for Yourself Videocase: Finding and Keeping the Best Employees

319

(2)

Part Four Role-Play Exercise: eQuality Assured

321

(2)

Part Five Marketing: Developing Relationships

323

(58)

Customer-Driven Marketing

324

(24)

Enter the World of Business

Video Game Wars

325

(1)

Introduction

326

(1)

Nature of Marketing

326

(1)

The Exchange Relationship

326

(1)

Marketing Creates Utility

327

(1)

Functions of Marketing

328

(1)

The Marketing Concept

329

(1)

Customer Relationship Management

330

(1)

Developing a Marketing Strategy

331

(1)

Selecting a Target Market

331

(4)

Developing a Marketing Mix

335

(2)

Marketing Research and Information Systems

337

(1)

dot.comment

Look-Look.com

338

(2)

Buying Behavior

340

(1)

Psychological Variables of Buying Behavior

340

(1)

Solve the Dilemma

Will It Go?

340

(1)

Social Variables of Buying Behavior

340

(2)

Understanding Buying Behavior

342

(1)

The Marketing Environment

342

(1)

Embrace Technology

Mystery Marketing with Buddy Lee

343

(1)

Explore Your Career Options

Customer Service in a Service Economy

344

(1)

Review Your Understanding

344

(1)

Learn the Terms

345

(1)

Check Your Progress

345

(1)

Get Involved

346

(1)

Build Your Skills: The Marketing Mix

346

(1)

See for Yourself Videocase: E-Commerce

347

(1)

Dimensions of Marketing Strategy

348

(33)

Enter the World of Business

Domino's Delivers

349

(1)

Introduction

350

(1)

The Marketing Mix

350

(1)

Product Strategy

350

(1)

Developing New Products

350

(2)

Classifying Products

352

(1)

Product Line and Product Mix

353

(1)

Product Life Cycle

353

(1)

Identifying Products

354

(1)

Enhance Productivity

Revitalizing a Maturing Brand

355

(4)

Pricing Strategy

359

(1)

Pricing Objectives

359

(1)

Specific Pricing Strategies

359

(1)

Distribution Strategy

360

(1)

Marketing Channels

361

(2)

Intensity of Market Coverage

363

(2)

Physical Distribution

365

(1)

Consider Ethics and Social Responsibility

Home Depot

366

(1)

Importance of Distribution in a Marketing Strategy

366

(1)

Solve the Dilemma

Better Health with Snacks

367

(1)

Promotion Strategy

367

(1)

The Promotion Mix

367

(5)

Promotion Strategies: To Push or To Pull

372

(1)

Objectives of Promotion

373

(1)

Promotional Positioning

373

(1)

Explore Your Career Options

Diverse Opportunities in Marketing

374

(1)

Review Your Understanding

374

(1)

Learn the Terms

375

(1)

Check Your Progress

376

(1)

Get Involved

376

(1)

Build Your Skills: Analyzing Motel 6's Marketing Strategy

376

(1)

See for Yourself Videocase: Alligator Records

377

(2)

Part Five Role-Play Exercise: RedRiverShops.com

379

(2)

Part Six Financing the Enterprise

381

(82)

Accounting and Financial Statements

382

(28)

Enter the World of Business

Differences in International Accounting

383

(1)

Introduction

384

(1)

The Nature of Accounting

384

(1)

Accountants

384

(1)

Accounting or Bookkeeping?

385

(1)

The Uses of Accounting Information

385

(3)

The Accounting Process

388

(1)

The Accounting Equation

388

(1)

Double-Entry Bookkeeping

388

(1)

The Accounting Cycle

389

(2)

Financial Statements

391

(1)

The Income Statement

392

(3)

Embrace Technology

Ford Uses the Internet to Cut Accounting Expenses

395

(1)

The Balance Sheet

395

(4)

Ratio Analysis: Analyzing Financial Statements

399

(1)

Profitability Ratios

400

(1)

Asset Utilization Ratios

400

(1)

Consider Ethics and Social Responsibility

Accounting Fraud at Cendant Corp.

401

(1)

Liquidity Ratios

402

(1)

Debt Utilization Ratios

402

(1)

Solve the Dilemma

Exploring the Secrets of Accounting

403

(1)

Per Share Data

403

(1)

Industry Analysis

404

(1)

Explore Your Career Options

More Power to the Accountants

405

(1)

Review Your Understanding

406

(1)

Learn the Terms

407

(1)

Check Your Progress

407

(1)

Get Involved

407

(1)

Build Your Skills: Financial Analysis

408

(1)

See for Yourself Videocase: The Many Purposes of Accounting Statements

408

(2)

Money and the Financial System

410

(26)

Enter the World of Busines

The Federal Reserve Board

411

(1)

Introduction

412

(1)

Money in the Financial System

412

(1)

Functions of Money

412

(1)

Characteristics of Money

413

(1)

Types of Money

414

(2)

Embrace Technology

Check Cashing for the Unbanked

416

(2)

Value Diversity

Credit Card Companies Target Women

418

(1)

The American Financial System

418

(1)

The Federal Reserve System

419

(3)

Banking Institutions

422

(2)

Nonbanking Institutions

424

(1)

Solve the Dilemma

Seeing the Financial Side of Business

425

(2)

Electronic Banking

427

(2)

Challenge and Change in the Commercial Banking Industry

429

(1)

Explore Your Career Options

What Do Economists Do?

430

(1)

Review Your Understanding

431

(1)

Learn the Terms

432

(1)

Check Your Progress

432

(1)

Get Involved

432

(1)

Build Your Skills: Managing Money

433

(1)

See for Yourself Videocase: Why Stocks? Why Bonds?

433

(3)

Financial Management and Securities Markets

436

(27)

Enter the World of Business

Online Investing

437

(1)

Introduction

438

(1)

Managing Current Assets and Liabilities

438

(1)

Managing Current Assets

438

(1)

Enhance Productivity

Working Capital Problems in a Small Business

439

(3)

Managing Current Liabilities

442

(2)

Managing Fixed Assets

444

(1)

Capital Budgeting and Project Selection

444

(1)

Embrace Technology

Ford: Using Technology to Reinvent the Auto Industry

445

(1)

Assessing Risk

445

(1)

Pricing Long-Term Money

446

(1)

Solve the Dilemma

Surviving Rapid Growth

447

(1)

Financing with Long-Term Liabilities

447

(1)

Bond: Corporate IOUs

448

(1)

Types of Bonds

449

(1)

Financing with Owners' Equity

450

(2)

Investment Banking

452

(1)

The Securities Markets

453

(1)

Organized Exchanges

454

(1)

The Over-the-Counter Market

454

(1)

Measuring Market Performance

455

(2)

Explore Your Career Options

Financial Management

457

(1)

Review Your Understanding

458

(1)

Learn the Terms

459

(1)

Check Your Progress

459

(1)

Get Involved

459

(1)

Build Your Skills: Choosing among Projects

460

(1)

See for Yourself Videocase: Role of the Financial Manager

461

(1)

Part Six Role-Playing Exercise: Dana Fashing Designs, Inc.

462

(1)

Appendix B Personal Financial Planning

463

(16)

Appendix C The Business Plan

479

(9)

Appendix D Personal Career Plan

488

Glossary

(1)

Photo Credits

(1)

Endnotes

(1)

Index

Business : A Changing World with Student CD-ROM and Powerweb

9780072552737

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