Business Communication

by LEHMAN/DUFRENE

• ISBN13: 9780324272703
• ISBN10: 0324272707
• Edition: 14th
• Format: Paperback
• Copyright: 2004-03-03
• Publisher: South-Western College Pub

Summary

While continuing a strong tradition of sound writing principles and abundant model documents, this new edition of Business Communication integrates spoken, electronic, and written communication situations and strategies?the way communication actually occurs in a dynamic workplace. The digital age demands that our students communicate expertly through an ever-expanding number of communication options?from traditional paper documents to e-mail, instant messaging, web communications, voice and wireless technologies, and whatever technology evolves next. You?ll see this integrated business strategy applied throughout the text.

Table of Contents

Communication Foundations

Establishing a Framework for Business Communication

Focusing on Interpersonal and Group Communication

Communication Analysis

Planning Spoken and Written Messages

Preparing Spoken and Written Messages

Communicating Through Voice, Electronic And Written Messages

Communicating Electronically

Delivering Good- and Neutral-News Messages

Delivering Bad-News Messages

Delivering Persuasive Messages

Communication Through Reports And Business Presentations

Understanding the Report Process and Research Methods

Managing Data and Using Graphics

Organizing and Preparing Reports and Proposals

Designing and Delivering Business Presentations

Communication For Employment

Preparing Resumes and Application Letters

Interviewing for a Job and Preparing Employment Messages

Appendices

Document Format and Layout Guides

Referencing Styles

Language Review and Exercises

Grading Symbols and Proofreaders' Marks

Table of Contents provided by Publisher. All Rights Reserved.