Business Communication Process and Product (with meguffey.com Printed Access Card)

by Guffey, Mary Ellen; Loewy, Dana

• ISBN13: 9780538466257
• ISBN10: 0538466251
• Edition: 7th
• Format: Hardcover w/ Access Card
• Copyright: 2010-08-23
• Publisher: South-Western College Pub

Summary

BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the most current and authoritative communication technology and business communication concepts. Written by award-winning author and renowned leader Mary Ellen Guffey and new coauthor Dana Loewy, offer the most up-to-date and best researched text on the market. The 7th edition includes new, interactive student resources and comprehensive coverage of workplace technology. This innovative coverage enhances the hallmark features of this textbook: the 3-x-3 writing process, three-part case studies, abundant use of model documents, and complete coverage in a 16-chapter textbook while retaining unparalleled teaching resources to help instructors plan and manage their courses.

Table of Contents

Communication Foundations

Effective and Ethical Communication at Work

Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills

Intercultural Communication

The Writing Process

Planning Business Messages

Organizing and Writing Business Messages

Revising Business Messages

Workplace Communication

Electronic Messages and Digital Media

Positive Messages

Negative Messages

Persuasive Messages

Reports, Proposals, and Presentations

Business Report Basics

Informal Business Reports

Proposals and Formal Reports

Business Presentations

Employment Communication

The Job Search, R?sum?s, and Cover Letters

Interviewing and Following U

Appendixes

Grammar and Mechanics Guide

Document Format Guide

Documentation Guide

Correction Symbols

End Matter

Key to C.L.U.E. Review Exercises

Glossary

Notes

Acknowledgments

Index

Table of Contents provided by Publisher. All Rights Reserved.