9781439080153

Business Communication

by ; ; ;
  • ISBN13:

    9781439080153

  • ISBN10:

    1439080151

  • Edition: 8th
  • Format: Hardcover
  • Copyright: 2/2/2010
  • Publisher: Cengage Learning

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Summary

The new, cutting edge BUSINESS COMMUNICATION, 8 Edition helps take your communication skills to a higher level by combining up to date technology with stellar content to give you the foundations needed for success in business. Reflecting today's e-inundated marketplace, this comprehensive text covers the basics for all forms of business communication, from letters to e-mail, business plans to presentations, listening skills to nonverbal messages, diversity to teamwork, visual aids to Web blogs, interpersonal communication to twitter, and everything in between.

"I would absolutely consider adopting this text for a 3000-level class. It is comprehensive, thorough, and current. I can synthesize much of the information provided, using supplemental information seamlessly. I think the text covers important and relevant topics for students much of which they can extrapolate and apply to their own writing."-Lori C. Brodkin, University of Central Florida

"I have adopted this text and like the overall format. The text is easy to navigate for Undergraduate students in a community college. I especially like the "Looks Good/Needs Work" sections as it provides easy to compare examples for my students to follow."-N. Andre David, Georgia Military College Atlanta

Table of Contents

Communication Fundamentals
Business Communication Foundations
Multicultural and Global Communication
Technological, Legal, and Ethical Considerations
Effective Communication Development
Principles of Business Communication
Print and Electronic Messages
Correspondence Applications
Message Formats
Positive, Neutral, and Social Business Messages
Negative Messages
Persuasive Messages
Written Report Applications
Business Research and Report Writing
Proposals, Business Plans, and Special Reports
Visual Aids
Oral and Nonverbal Communication
Interpersonal Communication and Teamwork
Listening and Nonverbal Messages
Oral Communication Essentials
Employment Communication
The Job Search and Resume
Employment Communication and Interviewing
Table of Contents provided by Publisher. All Rights Reserved.

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Customer Reviews

Great textbook! June 21, 2011
by
The textbook is easy to navigate for Undergraduate students in a community college. I especially like the "Looks Good/Needs Work" sections as it provides easy to compare examples for my students to follow. It is comprehensive, thorough, and current. I can synthesize much of the information provided, using supplemental information seamlessly. I highly recommend this textbook for anyone who wants to improve communication skills especially writing.
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Business Communication: 4 out of 5 stars based on 1 user reviews.

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