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Business Communication: Building Critical Skills,9780073403151

Business Communication: Building Critical Skills

by ;
Edition:
5th
ISBN13:

9780073403151

ISBN10:
0073403156
Format:
Paperback
Pub. Date:
10/7/2010
Publisher(s):
McGraw-Hill/Irwin
List Price: $198.45

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Customer Reviews

Well Done  August 1, 2011
by


One of the better business communication texts available. Students find it easier to read than the competitors'. I like the many supplements that come with it. I also like the module approach. I've taught many business communication class and students almost always complain about the textbook. I assign these to students for self-study and see improvements in their grammar.






Business Communication: Building Critical Skills: 5 out of 5 stars based on 1 user reviews.

Summary

Overview: Business Communication: Building Critical Skills provides a unique approach to a hands-on course, devised and created in its previous editions by Kitty Locker, with the assistance of a community college colleague, Stephen Kaczmarek.

The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches.

While grounded in solid business communication fundamentals, this text takes a strong workplace activity orientation which helps students build the writing, speaking, and listening skills that are crucial for success in the 21st-century workplace.

Table of Contents

Building Blocks for Effective Messages
Business Communication, Management, and Success
Adapting Your Message to Your Audience
Communicating Across Cultures
Planning, Writing, and Revising
Designing Documents, Slides, and Screens
Creating Goodwill
You-Attitude
Positive Emphasis
Reader Benefits
Letters, Memos, and E-Mail Messages
Formats for Letters and Memos
Informative and Positive Messages
Negative Messages
Persuasive Messages
E-Mail Messages
Polishing Your Writing
Editing for Grammar and Punctuation
Choosing the Right Word
Revising Sentences and Paragraphs
Interpersonal Communication
Listening
Working and Writing in Teams
Planning, Conducting, and Recording Meetings
Making Oral Presentations
Research, Reports, and Visuals
Proposals and Progress Reports
Finding, Analyzing, and Documenting Information
Short Reports
Long Reports
Using Visuals
Job Hunting
Researching Jobs
Résumés
Job Application Letters
Job Interviews
Follow-Up Letters and Calls and Job Offers
Table of Contents provided by Publisher. All Rights Reserved.


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