CART

(0) items

Business Communication: Building Critical Skills,9780073403267
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Business Communication: Building Critical Skills

by ;
Edition:
6th
ISBN13:

9780073403267

ISBN10:
0073403261
Format:
Paperback
Pub. Date:
2/28/2013
Publisher(s):
McGraw-Hill/Irwin
List Price: $198.45

Rent Textbook

(Recommended)
 
Term
Due
Price
$79.38

Buy New Textbook

In Stock Usually Ships in 24 Hours.
N9780073403267
$190.51

eTextbook


 
Duration
Price
$148.18

Used Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $51.80
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 6th edition with a publication date of 2/28/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Business Communication : Building Critical Skills
    Business Communication : Building Critical Skills
  • Business Communication: Building Critical Skills
    Business Communication: Building Critical Skills
  • Premium Content Card for Business Communication: Building Critical Skills
    Premium Content Card for Business Communication: Building Critical Skills
  • Premium Content Card t/a Business Communication:  Buildling Critical Skills
    Premium Content Card t/a Business Communication: Buildling Critical Skills




Summary

Freedom. Flexibility. Focus.


Business Communication: Building Critical Skills was built to provide the ultimate in freedom, flexibility, and focused classroom. Broken into 30 modular chapters, this text provides topic-focused modules, allowing instructors to customize their resources piece-by-piece to best suite their course and teaching style. Each module has a strong workplace activity orientation, supporting students to build critical skills in writing, speaking, and listening. Locker/Kaczmarek is grounded in solid business communication fundamentals, and supports students to piece together what is needed to be a successful communicator for the 21st century.

Table of Contents

Unit 1 Building Blocks for Effective Messages

Module 1: Business Communication, Management, and Success

Module 2: Adapting Your Message to Your Audience

Module 3: Communicating Across Cultures

Module 4: Planning, Writing, and Revising

Module 5: Designing Documents, Slides, and Screens

Unit 2 Creating Goodwill

Module 6: You-Attitude

Module 7: Positive Emphasis

Module 8: Reader Benefits

Unit 3 Letters, Memos, and E-Mail Messages

Module 9: Formats for Letters and Memos

Module 10: Informative and Positive Messages

Module 11: Negative Messages

Module 12: Persuasive Messages

Module 13: E-mail Messages, Web Writing, and Technology

Unit 4 Polishing Your Writing

Module 14: Editing for Grammar and Punctuation

Module 15: Choosing the Right Word

Module 16: Revising Sentences and Paragraphs

Unit 5 Interpersonal Communication

Module 17: Listening

Module 18: Working and Writing in Teams

Module 19: Planning, Conducting, and Recording Meetings

Module 20: Making Oral Presentations

Unit 6 Research, Reports, and Visuals

Module 21: Proposals and Progress Reports

Module 22: Finding, Analyzing, and Documenting Information

Module 23: Short Reports

Module 24: Long Reports

Module 25: Using Visuals

Unit 7 Job Hunting

Module 26: Researching Jobs

Module 27: Résumés

Module 28: Job Application Letters

Module 29: Job Interviews

Module 30: Follow-Up Letters and Calls and Job Offers



Please wait while the item is added to your cart...