CART

(0) items

Business Communication:  Developing Leaders for a Networked World,9780073403199
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Business Communication: Developing Leaders for a Networked World

by
Edition:
1st
ISBN13:

9780073403199

ISBN10:
0073403199
Format:
Paperback
Pub. Date:
1/7/2013
Publisher(s):
McGraw-Hill/Irwin
List Price: $195.75

Rent Textbook

(Recommended)
 
Term
Due
Price
$68.51

Hurry!

Only one copy
in stock at this price.

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
U9780073403199
$137.03

Buy New Textbook

Usually Ships in 3-4 Business Days
N9780073403199
$190.86

eTextbook


 
Duration
Price
$125.28
More New and Used
from Private Sellers
Starting at $51.25
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 1st edition with a publication date of 1/7/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Summary

The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

Table of Contents

Part One: Introduction to Business Communication

Chapter 1: Establishing Credibility

Part Two: Principles of Interpersonal Communication

Chapter 2: Introduction to Interpersonal Communication

Chapter 3: Listening, Team Communication, and Difficult Conversations

Chapter 4: Communicating Across Cultures

Part Three: Principles for Business Messages

Chapter 5: Creating Effective Business Messages

Chapter 6: Improving Readability with Style and Design

Chapter 7: E-mail and Social Media for Business Communication

Part Four: Types of Business Messages

Chapter 8: Routine Business Messages

Chapter 9: Persuasive Messages

Chapter 10: Bad-News Messages

Chapter 11: Crisis Communications and Public Relations Messages

Part Five: Reports and Presentations

Chapter 12: Research and Planning for Business Reports

Chapter 13: Completing Business Reports

Chapter 14: Planning Presentations

Chapter 15: Delivering Presentations

Chapter 16: Employment Communication

Appendixes:

Appendix A: Punctuation, Number Usage, and Grammar

Appendix B: Formatting for Letters and Memos

Appendix C: Creating Proposals and Business Plans



Please wait while the item is added to your cart...