Business Communication: Developing Leaders for a Networked World

by Cardon, Peter

• ISBN13: 9780073403199
• ISBN10: 0073403199
• Edition: 1st
• Format: Paperback
• Copyright: 2013-01-07
• Publisher: McGraw-Hill Education

Summary

The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.

Table of Contents

Part One: Introduction to Business Communication

Chapter 1: Establishing Credibility

Part Two: Principles of Interpersonal Communication

Chapter 2: Introduction to Interpersonal Communication

Chapter 3: Listening, Team Communication, and Difficult Conversations

Chapter 4: Communicating Across Cultures

Part Three: Principles for Business Messages

Chapter 5: Creating Effective Business Messages

Chapter 6: Improving Readability with Style and Design

Chapter 7: E-mail and Social Media for Business Communication

Part Four: Types of Business Messages

Chapter 8: Routine Business Messages

Chapter 9: Persuasive Messages

Chapter 10: Bad-News Messages

Chapter 11: Crisis Communications and Public Relations Messages

Part Five: Reports and Presentations

Chapter 12: Research and Planning for Business Reports

Chapter 13: Completing Business Reports

Chapter 14: Planning Presentations

Chapter 15: Delivering Presentations

Chapter 16: Employment Communication

Appendixes:

Appendix A: Punctuation, Number Usage, and Grammar

Appendix B: Formatting for Letters and Memos

Appendix C: Creating Proposals and Business Plans