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Business Communication Essentials,9780130475480
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Business Communication Essentials

by ; ;
Edition:
1st
ISBN13:

9780130475480

ISBN10:
0130475483
Format:
Paperback
Pub. Date:
2/1/2003
Publisher(s):
Prentice Hall
List Price: $70.70
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Summary

This new book is a text, a workbook, and a Handbook of Grammar, Mechanics, and Usage, all-in-one package. This text offers students especially those who lack proficiency in business English the tools they need to succeed in today's workplace with a heavy emphasis on exercises to improve grammar, punctuation, style, usage, and writing skills.

Table of Contents

Unit 1: Business Communication Foundations
Understanding Business Communication in Today's Workplace
2(20)
Communicating in Teams and Mastering Listening and Nonverbal Communication Skills
22(22)
Unit 2: The Three-Step Writing Process
Planning Business Messages
44(26)
Writing Business Messages
70(28)
Completing Business Messages
98(32)
Unit 3: Brief Business Correspondence
Working with Letters, Memos, and E-Mail Messages
130(30)
Writing Routine, Good-News, and Goodwill Messages
160(38)
Writing Bad-News Messages
198(34)
Writing Persuasive Messages
232(38)
Unit 4: Composing Business Reports, Proposals, and Presentations
Understanding and Planning Business Reports and Proposals
270(30)
Writing and Completing Business Reports and Proposals
300(50)
Planning, Writing, and Completing Oral Presentations
350(30)
Unit 5: Employment Messages
Searching for Employment and Preparing Employment Messages
380(40)
Interviewing for Employment and Following Up
420
Appendix A Format and Layout of Business Documents A-1
Appendix B Documentation of Report Sources A-23
Appendix C Correction Symbols A-29
Video Guide VG-1
Handbook of Grammar, Mechanics, and Usage H-1
Answer Key to the Level 1 Self-Assessment Exercises AK-1
References R-1
Acknowledgments AC-1
Index I-1


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