9780131472457

Business Communication Essentials

by ;
  • ISBN13:

    9780131472457

  • ISBN10:

    0131472453

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 1/1/2006
  • Publisher: Prentice Hall
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List Price: $82.66

Summary

Integrating all elements of effective business communication, this all-in-one package blends information with technology, presented in an engaging multimedia environment. Numerous real-world examples and document critiques provide the means for learning grammar and business communication mechanics more effectively than any other book on the market today.After an informative introduction that describes the foundations of business communications, this book covers such topics as: the three-step writing process (planning, writing, and completing business messages); brief business correspondence (letters, memos, e-mails, and instant messages); business reports and proposals; and employment messages. Comprehensive appendices for format and layout of documents and a handbook of grammar, mechanics, and usage round out this book.A must-have reference book for anyone in a professional business office, this resource is also an excellent primer for those just entering the job market.

Table of Contents

Business Communication Foundations
Understanding Business Communication in Today's Workplace
Communicating in Teams and Mastering Listening and Nonverbal Communication Skills
The Three-Step Writing Process
Planning Business Messages
Writing Business Messages
Completing Business Messages
Brief Business Correspondence
Working With Letters, Memos, and E-Mail Messages
Writing Routine, Good-News, and Goodwill Messages
Writing Bad-News Messages
Writing Persuasive Messages
Composing Business Reports, Proposals, and Presentations
Understanding and Planning Business Reports and Proposals
Writing and Completing Business Reports and Proposals
Planning, Writing, and Delivering Oral Presentations
Employment Messages
Searching for Employment and Preparing Employment Messages
Interviewing for Employment and Following Up
Appendix A
Appendix B
Appendix C
Handbook of Grammar, Mechanics, and Usage
Answer Key
References
Acknowledgments
Table of Contents provided by Publisher. All Rights Reserved.

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