9780324007664

Business Communication: Process and Product

by
  • ISBN13:

    9780324007664

  • ISBN10:

    0324007663

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 7/1/1999
  • Publisher: SOUTH-WESTERN PUBLISHING CO
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List Price: $170.95

Summary

BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web sites, monthly newsletters, and conference presentations.

Table of Contents

UNIT 1 Communication Foundations 1(98)
CHAPTER 1 COMMUNICATING AT WORK
2(34)
CHAPTER 2 COMMUNICATING IN TEAMS: LISTENING, NONVERBAL COMMUNICATION, COLLABORATION, AND MEETING SKILLS
36(31)
CHAPTER 3 COMMUNICATING ACROSS CULTURES
67(32)
UNIT 2 The Writing Process 99(76)
CHAPTER 4 PREPARING TO WRITE BUSINESS MESSAGES
100(25)
CHAPTER 5 ORGANIZING AND WRITING BUSINESS MESSAGES
125(26)
CHAPTER 6 REVISING BUSINESS MESSAGES
151(24)
UNIT 3 Business Correspondence 175(144)
CHAPTER 7 ROUTINE LETTERS AND GOODWILL MESSAGES
176(41)
CHAPTER 8 ROUTINE MEMOS AND E-MAIL MESSAGES
217(31)
CHAPTER 9 PERSUASIVE AND SALES MESSAGES
248(35)
CHAPTER 10 NEGATIVE MESSAGES
283(36)
UNIT 4 Reports and Proposals 319(140)
CHAPTER 11 REPORT PLANNING AND RESEARCH
320(39)
CHAPTER 12 REPORT ORGANIZATION AND PRESENTATION
359(29)
CHAPTER 13 TYPICAL BUSINESS REPORTS
388(29)
CHAPTER 14 PROPOSALS AND FORMAL REPORTS
417(42)
UNIT 5 Reports and Proposals 459
CHAPTER 15 SPEAKING SKILLS
460(27)
CHAPTER 16 EMPLOYMENT COMMUNICATION
487
APPENDIX A C.L.U.E. COMPETENT LANGUAGE USAGE ESSENTIALS: A BUSINESS COMMUNICATOR'S GUIDE A-1(25)
APPENDIX B GUIDE TO DOCUMENT FORMATS A-26(14)
APPENDIX C DOCUMENTATION FORMATS A-40(8)
APPENDIX D CORRECTION SYMBOLS A-48(3)
KEY TO C.L.U.E. EXERCISES A-51
ENDNOTES E-1
ACKNOWLDGMENTS ACK-1
INDEX I-1

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