9780324114522

Business Communication Process and Product

by
  • ISBN13:

    9780324114522

  • ISBN10:

    0324114524

  • Edition: 4th
  • Format: Hardcover
  • Copyright: 3/11/2002
  • Publisher: South-Western College Pub
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Summary

BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web sites, monthly newsletters, and conference presentations.

Table of Contents

UNIT 1 COMMUNICATION FOUNDATIONS 1(126)
Communicating at Work
2(37)
Communicating in Small Groups and Teams
39(29)
Workplace Listening and Nonverbal Communication
68(25)
Communicating Across Cultures
93(34)
UNIT 2 THE WRITING PROCESS 127(78)
Preparing to Write Business Messages
128(25)
Organizing and Writing Business Messages
153(28)
Revising Business Messages
181(24)
UNIT 3 BUSINESS CORRESPONDENCE 205(158)
Routine E-Mail Messages and Memos
206(33)
Routine Letters and Goodwill Messages
239(44)
Persuasive and Sales Messages
283(38)
Negative Messages
321(42)
UNIT 4 REPORTS AND PROPOSALS 363(124)
Preparing to Write Business Reports
364(42)
Organizing and Writing Typical Business Reports
406(45)
Proposals and Formal Reports
451(36)
UNIT 5 PRESENTATIONS 487
Speaking Skills
488(33)
Employment Communication
521
Appendix A: Competent Language Usage Essentials (C.L.U.E.) 1(26)
Appendix B: Guide to Document Formats 27(14)
Appendix C: Documentation Formats 41(6)
Appendix D: Correction Symbols 47(3)
Key to C.L.U.E. Exercises 50
Endnotes 1(1)
Acknowledgments 1(1)
Index 1

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