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What version or edition is this?
This is the 6th edition with a publication date of 12/20/2007.
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BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ellen Guffey, the 6th edition provides unparalleled instructor and student resources to help instructors plan and manage their courses. With the book's 3 x 3 writing process, coverage of recent trends and technologies in business communication, and an unmatched ancillary package, you and your students will find that teaching--and learning--business communication can be enjoyable and easy.
Table of Contents
|Communicating in Today's Workplace|
|Developing Team, Listening, and Etiquette Skills|
|Communicating Across Cultures|
|The Writing Process|
|Analyze, Anticipate, and Adapt|
|Research, Organize, and Compose|
|Revise, Proofread, and Evaluate|
|E-mail Messages and Memos|
|Positive Letters and Messages|
|Persuasive and Sales Messages|
|Reports, Proposals, And Presentations|
|Business Report Basics|
|Informal Business Reports|
|Proposals and Formal Reports|
|Resumes and Cover Messages|
|Interviewing and Follow-up|
|Grammar/Mechanics Guide (Competent Language Usage Essentials)|
|Document Format Guide|
|Table of Contents provided by Publisher. All Rights Reserved.|